Denise Yunkun

Director Marketing Strategy @Sunbelt Rentals, Inc.

Charlotte, NC, US

In my current role, I lead enterprise brand + product marketing strategy across B2B and B2C lines of business, connecting positioning, segmentation, lifecycle activation, and performance governance into a scalable commercialization engine. My work sits at the intersection of brand clarity and growth execution—ensuring what we offer, how we message it, and how we take it to market stays aligned to customer outcomes and enterprise priorities.I’ve built portfolio-level go-to-market strategies across a multi-billion strategic account base, aligning buying-center segmentation, product narratives, and field enablement with full-funnel demand and lifecycle orchestration. This approach delivered multi-hundred-million revenue impact, drove tens of thousands of net-new customers, and strengthened account performance through tighter narrative consistency and execution discipline.On the performance side, I instituted attribution models and KPI governance that improved investment decisions, strengthened measurement credibility, and increased marketing-attributed revenue by 5x. I also optimized paid search and demand programs to improve efficiency and scale, while redesigning lifecycle engagement to unlock multi-million reactivation revenue through improved product re-entry journeys and higher-quality touchpoints.In parallel, I led brand positioning and governance modernization, refreshing messaging architecture, improving discoverability through SEO strategy, and ensuring brand consistency across digital and field environments. I’ve managed a multi-million marketing investment portfolio and led 40+ cross-functional and agency partners, building repeatable playbooks that translate strategy into sustained performance.