Denise Vlaicu

About Denise Vlaicu

As a creative strategist committed to excellence and growth, I specialize in championing products and brands. With experience in product launches, corporate campaigns, industry marketing, partner ecosystems as well as shaping the corporate message, brand strategy and positioning, I offer a unique blend of creativity, technical expertise, and strategic insight. What truly matters to me is working with diverse teams and individuals, creating an environment where everyone’s perspective is valued. I find real joy in helping people feel heard, supported, and confident in sharing their ideas, building a culture of collaboration and trust along the way.CROSS-FUNCTIONAL COLLABORATION: Results-driven cross-functional leader with over 19 years of experience in strategic B2B and B2B2C product marketing, portfolio/solutions marketing and corporate marketing within the software industry (SaaS, PaaS, Apps, AI). Extensive experience working with international businesses and global teams.CUSTOMER OBSESSED GO-TO MARKETER: I\'m known for a strong customer focus and a passion for technology. I have a proven track record of launching products and activating marketing campaigns on a global scale. I have launched over 60 software products, many of which are industry firsts. STRATEGIC THINKING: Skilled in developing and communicating strategies that engage buyers, strengthen brand identity, and meet business objectives. TEAM MANAGEMENT & COACHING: I have successfully managed a high-performing team of five marketing professionals across key EMEA, AMER, and APAC markets. COMPANY-WIDE AWARDS: Notable achievements include receiving the “Be True” company award for building the most collaborative team in 2021; and the Aurora Leadership Award in 2024 which recognizes women across the organization in leadership roles. Highlights of Expertise-Product Launch & Positioning -Portfolio Marketing Strategy -Solution Marketing-Corporate marketing campaigns-Team Leadership & Coaching -Market Introduction & Development -Go to market strategy- Partner marketing

Experience

1. Director Product Marketing Applications

   Vonage

   Jul 2025 — Present · Chicago, IL, US

Education

• Tudor Vianu High School

  Bachelor of Science, Computer Science

  1995 — 1999

• Northwood University - DeVos Graduate School

  Master of Business Administration (MBA), Corporate Strategy & Marketing

  2003 — 2005

• Northwood University

  B.B.A. Computer Science, Management Information Systems (MIS)

  1999 — 2003

Skills

• Mobile Technology
• Cloud Computing
• Lead Generation
• Location Cloud Services
• Customer Analysis
• Leadership
• Product Marketing
• Branding & Identity
• Management
• Paas
• Mobile Phone Apps
• Marketing Communications
• Cross-Functional Team Leadership
• Marketing Strategy
• Integrated Marketing
• Product Management
• Computer Science
• Email Marketing
• Enterprise Software
• Strategic Partnership
• Competitive Analysis
• Marketing
• Market Research
• Direct Marketing
• Swot Analysis
• Mobile Devices
• Go-to-Market Strategy
• Apis
• Strategy