Denise Villa

About Denise Villa

I am an experienced founder, executive, entrepreneur, and board member passionate about solving challenges and building great organizations. I co-founded The Center for Generational Kinetics (CGK), the premier Gen Z, Millennial, and generational market research, speaking, and consulting firm. CGK works with more than 100 clients per year around the world and has led studies on four continents. Our clients include many of the biggest brands, private equity firms, and the largest employers. CGK is a minority and female-owned business. We are passionate about unlocking the potential of every generation.Outside of CGK, I serve as an advisor and board member where I can use my expertise in research, data, and behavioral insights to help organizations grow faster. I believe corporate boards and executive teams benefit when they add diversity of all kinds to drive innovation, excellence, and results. My PhD included creating a quantitative model used to predict the outcomes of state assessments tied to student academic behavior in mathematics. I\'m also proud to be the co-founder and President of Urban Gravity, LLC. We are a fast-growing real estate development company in Austin, TX.

Experience

1. CEO and Co-founder

   The Center For Generational Kinetics

   Jan 2011 — Present · Austin, TX, US

   I am the founder and majority owner of The Center for Generational Kinetics (CGK). We are the leading Gen Z, Millennial, and generations research, consulting, and speaking firm. We help clients solve tough generational challenges, such as increasing employee performance across generations, launching new products targeted to Gen Z, and driving innovation for legacy brands that unlocks the potential of every generation in a market. We\'ve worked with more than 700 clients around the world. Our clients include automakers, hoteliers, restaurant brands, CPG, software, global banks, professional sports teams, financial services, and private equity. Each year we published our acclaimed State of Gen Z(R) study.CGK is led by an expert team that brings a unique, practical perspective to solving tough generational challenges that drive results for clients. We lead quantitative and qualitative research in addition to our retained advisor relationships.Our unique Generational Context(R) approach uncovers hidden behavioral drivers that leads to specific solutions which drive direct ROI for clients. Sample client results- Led research and consulting for an 80-year-old multi-billion dollar retailer to rethink their in-store experience to win Millennials- Discovered the hidden priorities of Millennial and Gen X moms to fast-track marketing results for a public CPG company- Applied our digital review strategy solutions to dramatically increase online sales for a major public retailer-and in an incredibly short amount of timeContact us to schedule a call to see how we can work together: I•••@GenHQ.com Sample ways we help clients solve challenges: Sales and Marketing: How to attract and keep Gen Z, Millennials, and each generation of customersEmployment: Recruiting, retaining, and developing every generation of employees and leadersInnovation: Uncovering hidden insights that drive new perspective and solutions across generationsVisit us online: GenHQ.com

Education

• Texas State University

  M.Ed., Educational Administration

• Texas State University

  Doctor of Philosophy (Ph.D.), School Improvement

  2009 — 2013

• The University of Texas at Austin

  Bachelor of Science - BS

  1990 — 1994

Skills

• Leadership
• Market Research
• Executive Coaching
• Marketing
• Public Speaking
• Fundraising
• Marketing Strategy
• Project Management
• Coaching
• Program Management
• Staff Development
• E-Learning
• Start-Ups
• Strategic Partnerships
• Strategy
• E-Commerce
• Strategic Planning
• Nonprofits
• Change Management
• Leadership Development
• Entrepreneurship
• Training
• New Business Development
• Sales
• Event Planning
• Management Consulting
• Organizational Development
• Team Building
• Finance
• Instructional Design