Denise Skelton
eCommerce / Site Merchandising / Digital Mktg. Partnerships / SEO + GEO - FULLBEAUTY Brands
- Role
- Digital Marketing Partnerships, Seo Geo & Ecommerce Platforms - Sr Manager at FULLBEAUTY Brands
- Location
- Middletown, NJ, US
- LinkedIn followers
- 500 followers
About Denise Skelton
Experienced Site Director, eCommerce/Digital Marketing professional with a demonstrated history of working in the luxury apparel and plus size fashion industries. Skilled in eCommerce, Digital Marketing & UX, Site Merchandising, SEO/Search Engine Optimization, GEO/Generative Engine Optimization, Direct Mail, Contract Negotiations, Advertising, Public Relations, Web Content Writing, and Content Strategy. Seasoned eComm & Digital Marketing professional with a Bachelor\'s Degree focused in Communications & Marketing from New York Institute of Technology-Old Westbury.
Experience
Digital Marketing Partnerships, Seo Geo & Ecommerce Platforms - Sr Manager
Sep 2020 — Present · NY, US
Senior Manager, Digital Merchandising & eCommerce Platforms—driving sitewide personalization, SEO, and AI-powered search for 18 FULLBEAUTY Brands. Results-focused digital commerce leader with 10+ years’ experience scaling revenue and engagement - shaping roadmap, UX enhancements, and managing performance targets. Expert in site search and merchandising, 3rd-party vendor management, and AI-driven personalization. Owns SEO / natural-search channel strategy, and spearheading LLM-powered generative-search initiatives to future-proof product discovery.
Education
New York Institute of Technology
Bachelor's Degree, Communications & Marketing
1983 — 1988
Skills
- Product Marketing
- Merchandising
- E-Commerce
- Public Relations
- Fashion
- Advertising
- Content Strategy
- Retail
- Web Content
- Television
- Apparel
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