Denise MacDonald

Director of Finance & Human Resources @Intelligent Marketing, Incorporated. Imi

Salem, NH, US
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Apr 2025 — Present

Director of Finance & Human Resources @Intelligent Marketing, Incorporated. Imi

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Haverhill, MA, US

Sole finance and HR leader for a 30-employee sales representative firm, overseeing all strategic and operational functions across both disciplines.• Manage all financial operations including AP, commissions, forecasting, budgeting, month-end close, and financial reporting.• Lead HR functions including payroll, benefits, onboarding/offboarding, compliance, and employee relations.• Serve as primary liaison for the annual audit and benefits administration.A team of over 30 professionals providing sales, marketing, training & applications support in New England, New York, Mid-Atlantic, Southeast and Florida.IMI represents American Dynamics, Exacq, Illustra, Kantech, Salto, Talk-A-Phone, & EtherWANIn today’s competitive and complex world, a relentless commitment to total customer satisfaction is merely the starting point. Industry leading systems integrators, consultants and national accounts demand a broad range of comprehensive services to ensure a competitive edge.Intelligent Marketing provides best in class product and sales training, end-user demonstrations, trade show and special event support. Intelligent Marketing assist our customers with systems design, submittals and proposals. IMI works with senior management on product road maps and development, cost reduction initiatives, vertical market development, insight on resource management, dealer councils and more.Put Our Passion To Work For

EDUCATION

N/A

Franklin Pierce University

Accounting

SKILLS

Self-Motivated Team Player/BuilderCost Reduction StrategiesExpense ManagementCash ManagementMentoring of StaffFinancial ReportingAccountingForecastingAccount RelationsBudgets

ABOUT DENISE MACDONALD

As a results-driven finance executive with over 30 years of experience in both start-up and growth-stage environments, I have a proven track record of driving financial strategy, operational efficiency, and team development. I thrive in dynamic, fast-paced settings where I can establish and implement financial processes that set the foundation for long-term success.Throughout my career, I have led cross-functional teams, managed complex financial operations, and provided strategic financial insights to C-level executives and boards of directors. My expertise spans cash forecasting, budgeting, financial reporting, M&A activities, and ensuring GAAP compliance, with hands-on experience in systems migrations (QuickBooks to NetSuite) and external audits.I’m passionate about creating a strong financial infrastructure and have a knack for aligning business strategy with financial objectives to fuel growth. I also take pride in building high-performing teams and fostering a positive, results-oriented work culture.One of my most rewarding achievements was playing a critical role at Sparx Hockey during the early COVID-19 pandemic by helping pivot the business to PPE production, ensuring we remained operational and retained employees. This effort was featured on WCBV’s “Made in Mass” segment.I’m always open to connecting with other finance leaders and professionals to share insights, collaborate on innovative solutions, and drive impactful business growth. Let’s connect!

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Denise MacDonald — Director of Finance & Human Resources at Intelligent Marketing, Incorporated. Imi in Salem, NH, US | Unifers