Denise Kary
Automotive Marketing Specialist/Consultant
- Role
- Automotive Marketing Specialist Consultant at Sterling Emarketing
- Location
- Sioux Falls, US
- LinkedIn followers
- 500 followers
Experience
Automotive Marketing Specialist Consultant
May 2015 — Present · Midwest, US
I work with Automotive Dealerships regarding 3rd party vendors (including OEM turnkey) while measuring results to get the best return on ROI. Work with GM\'s, GSM\'s and Dealer Principals to develop a strategic plan to increase market share in both new and used vehicle sales to help meet monthly objectives. I supply the knowledge all forms of media which include traditional, digital and social with the understanding on how new car franchise guidelines work at the dealership level. We supply media placement, creative ideas and set and adhere to advertising budgets. Monthly we file, monitor and measure advertising coop to keep the advertising out of pocket expense down. Also analyze turnkey parts statements and IMR accounts to ensure turnkey vendors/providers are billing the dealership correctly and are still being currently used by the dealer and their management team. Knowledge of compliance issues regarding FTC, state and manufacturer laws.
Skills
- Microsoft Excel
- Powerpoint
- Strategic Planning
- Marketing
- Automotive Advertising Consultant Which Include
- Research
- Strategy
- Sales
- Management
- Marketing Strategy
- Advertising
- Customer Service
- Training
- Process Improvement
- Leadership
- Microsoft Word
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