Denise B.
Marketing Strategy & Optimization
- Role
- Vice President, Marketing Strategy & Optimization at Citi
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About Denise B.
Results-driven marketing leader with a demonstrated history of driving double digit sales…
Experience
Vice President, Marketing Strategy & Optimization
Mar 2015 — Present · US
Vice President, Marketing Strategy & Optimization February 2020 – Present• Successfully led cross-functional teams in the development, build, execution and process documentation for communication strategies to support 10 major account change initiatives, including card conversions, upgrades, and migrations.• Implemented test plans to validate learning hypothesis, inform and refine the customer journeys, strategy, and messaging.• Developed, managed, and forecasted multi-million-dollar budgets and project plans to drive successful project execution.• Partnered with leadership and technology teams to research, analyze, simplify, and automate cardholder communications, which reduced the cost and resources needed in half. • Leading development of the Voice of the Employee roadmap to address feedback & level of satisfaction in the workplace.Vice President, Partner and External Growth Marketing March 2015-February 2020 • Built and fostered internal/external relationships, developed business cases, and executed the delivery of cross-channel marketing strategies to meet partner goals and objectives.• Created opportunity assessments to obtain leadership buy-in for new strategies and testing.• Partnered with internal teams and creative agencies to re-brand the card value proposition, resulting in a 20%+ increase in online engagement and 35% increase in card use among existing cardholders YOY.• Rebranded and launched 3 partner loyalty programs in automated delivery platforms, reducing the production time by six weeks, reducing resources required to produce marketing assets by 90%, and increasing sales 35% YOY.
Education
Barat College of DePaul University
Bachelor of Fine Arts - BFA, Fine and Studio Arts
1989 — 1994
Barat College of DePaul University
Bachelor of Science - BS, Business, Management, Marketing, and Related Support Services
1989 — 1994
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