Denis Alexander
Product & Brand Marketing Specialist - Connectrac & Wiremold @Legrand, North America
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WORK HISTORY
Product & Brand Marketing Specialist - Connectrac & Wiremold @Legrand, North America
West Hollywood, CA, US
Executed 10+ product launches annually, developing positioning, messaging, and GTM plans, collaborating closely with Sales, Marketing, Product Management, Engineering, and Digital Operations. • Led development of messaging, web content, datasheets, sales collateral, and demo/samples across 10+ product lines, accelerating adoption and engagement.• Built internal operational efficiencies (SOP development, asset lifecycle governance) that supported faster product launches and improved sales alignment. Improved launch email engagement by 6.85% YoY by creating targeted messaging frameworks, enhanced sales assets, and multichannel launch communications.• Oversaw Connectrac’s full marketing integration into Legrand, managing branding, communications, website, and product data transition, driving 32.8% YoY revenue growth for the brand through optimized GTM strategy, cross functional alignment, and sales enablement. Expanded existing marketing support to include all Wiremold product lines. • Identified 10+ new product opportunities in 2 years within our Outdoor Power and Healthcare team initiatives through VOC research and competitive/environmental analysis; influenced roadmap decisions with data backed recommendations.• Generated $7M in quotes and $5.8M in projected sales by leading GTM strategy, messaging, and promotional rollout for Legrand’s new EV charging solutions.• Recognized with 22+ Pursuit of Excellence Awards (including 2 New Heights Awards) in the last 5 years for cross functional impact, customer experience improvements, and marketing leadership.• Founding member & VP of PRISM ERG; led 15+ volunteers, increased membership 55%, and drove 700+ attendees at 2025 Pride events.
EDUCATION
University of Notre Dame
Bachelor of Arts - BA, Spanish , Marketing , Business - Economics , Computing and Digital Technologies
SKILLS
ABOUT DENIS ALEXANDER
I’m a Product & Brand Marketing Specialist who builds clear, compelling stories around complex products—and turns those stories into revenue growth, successful launches, and stronger sales support and understanding.With 7 years spanning B2B hardware, EV & electrical infrastructure, and B2B2C healthcare, I specialize in GTM strategy, positioning, messaging development, competitive insights, and cross‑functional leadership. I thrive at the intersection of Product, Sales, Engineering, and Marketing—where alignment drives real business impact.At Legrand, I’ve led 10+ launches per year, shaped value propositions for diverse product lines, executed multi‑channel GTM plans, delivering measurable gains in communications, engagement, and revenue. Highlights include-$7M pipeline generated and $5.8M projected sales from EV charger launches- 32.8% revenue growth in 11 months for Connectrac through optimized GTM and product marketing- 6.85% YoY improvement in launch email engagement- Deep customer insight work: VOC programs, market analysis, environmental scanning, and opportunity sizingAs a leader, I’m known for influence without authority, structured thinking, and high accountability. I’ve also built and led high‑impact ERGs, managed multi‑team initiatives, and strengthened organizational culture—earning 22+ company awards for excellence and cross‑functional collaboration in the last 5 years.I’m motivated by roles where I can: Own messaging, positioning, and product storytelling Build scalable GTM frameworks and launch processes Translate customer insights into roadmap impact Partner closely with Sales and Product to drive adoption Bring high‑growth, fast‑moving products to marketIf you\'re looking for a PMM who combines strategic thinking, creative communication, data‑driven execution, and a collaborative leadership style—I’d love to connect.
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