Deneen Akture

About Deneen Akture

More than 25 years of experience encompassing brand, marketing, lead generation and corporate communications with a focus on delivery and results. Experienced, collaborative leader adept at developing strategies and putting them into practice.Specialties: Corporate branding across global, national and local platforms; integrated marketing for B2B/Professional Services; business and marketing planning and budgeting; CRM, email marketing, and emerging marketing channels; content marketing, go-to-market strategies and plans for complex, matrixed organizations.

Experience

1. Chief Marketing and Communications Officer

   BDO USA

   Mar 1998 — Present · Chicago, IL, US

   Responsible for brand and marketing strategy, processes and programs in support of go-to-market strategies, and client acquisition and development programs for BDO USA. Lead team of marketing and communications professionals nationwide encompassing brand programs, marketing communications, industry marketing, service line marketing, digital and online programs, proposal development and support, event management, lead generation, CRM, and internal communications. Represent BDO USA on the International Brand and Marketing Committee of the BDO global network.

Education

• Northwestern University, Medill School of Journalism

  M.S., Integrated Marketing Communications, Corporate Public Relations Program

  1989 — 1990

• University of Notre Dame

  B.A., American Studies

  1982 — 1986