Denecah Nickerson
Senior Brand Manager @ Sally Beauty | Strategy, Brand Identity, Marketing, Communications
- Role
- Senior Brand Manager at Sally Beauty
- Location
- Dallas-Fort Worth, TX, US
- LinkedIn followers
- 500 followers
About Denecah Nickerson
Brand builder, storyteller, marketer. Focused on data-driven decision making and long-lasting impact that drives big brands forward and makes small brands bigger. People leader. Contact me: d••••••••@gmail.com.
Experience
Senior Brand Manager
Oct 2024 — Present · Dallas-Fort Worth, TX, US
Owns 17 distinct private label beauty brands with FY25 sales exceeding $600MM. Key priorities include establishing brands’ missions, purposes and values, defining brands’ key audiences, overhauling brand identity and leading creative execution.• White-papered role by establishing multi-departmental RACIs and implementing new processes, reducing churn by 20%• Led full brand identity overhaul from concept to packaging redesign to 360-execution with line of sight to +32%$ growth• Lead for multi-agency, multi-fiscal partnerships• Commissioned critical consumer insights initiatives, serving as business’ first consumer-led brand strategies in 60+ years
Education
NYU Stern School of Business
Master of Business Administration - MBA, Marketing; Leadership and Change Management; Supply Chain and Global Sourcing
2017 — 2019
Florida Agricultural and Mechanical University
Bachelor of Science, Public Relations
Florida Agricultural and Mechanical University
Bachelor of Science - BS, Public Relations
Skills
- Forecasting
- Indesign
- Social Media
- Event Planning
- Strategic Communications
- Ap Style
- Research
- Task Prioritization
- Advertising
- Marketing Communications
- Blogging
- Vendor Management
- Powerpoint
- Microsoft Excel
- Microsoft Office
- Final Cut Pro
- Customer Relations
- Relationship Management
- Marketing Plan Creation
- Journalism
- Newsletters
- Social Media Communications
- Financial Accounting
- Corporate Communications
- Public Speaking
- Editing
- Social Media Management
- Time Management
- Creative Direction
- Photoshop
- Press Releases
- Leadership
- Web Content Management
- Microsoft Word
- Client Services
- Videography
- Training
- Digital Marketing
- Project Management
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.