Dena Serpico McFadyen
Emmy® Award-Winning Senior Design Director & Creative Strategist | Motion + Digital Media
- Role
- Animator at Tubi
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Dena Serpico McFadyen
Senior Design Director and Creative Strategist with 25 years of experience across Global Entertainment and Digital Media, specializing in high-volume, revenue-driving motion and digital campaigns. A pioneer in integrating Generative AI workflows to accelerate B2B production and ensure broadcast-level quality under tight deadlines. Award-winning creative leadership, including Art Direction that earned a Daytime Emmy Award for strategic brand and audience growth.
Experience
Animator
Sep 2025 — Present · Los Angeles, CA, US
Dedicated Senior Creative Partner (B2B & Ad Sales): Serve as a principal resource driving the concept and execution of premium ad products (Cinematic Pause, Carousel, Disruptive) for a major streaming platform, directly supporting a high-growth Sales initiative.Pipeline Innovation: Developed and integrated an AI-augmented workflow (utilizing Google Vertex & Runway) to significantly accelerate asset creation, maintaining high broadcast standards while meeting aggressive daily deadlines.Creative Strategy & Autonomy: Operate with high autonomy to storyboard, write copy, and animate bespoke campaigns for 35+ top-tier clients, serving as a key trusted resource for the Senior Creative Leadership Team.Cross-Functional Collaboration: Translate raw sales data and complex client goals into engaging and effective motion narratives that demonstrate the platform\'s value and convert sales prospects.
Education
Loyola University Chicago
Bachelor of Arts (B.A.), Design and Visual Communications, General
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