Denali Roberts Willis

About Denali Roberts Willis

I\'ve built businesses, managed teams, worn every hat, and learned firsthand that growth…

Experience

1. Co-owner

   Mabels Co

   Jan 2022 — Present · Powhatan, VA, US

   Directed daily operations and financial performance for two high-volume restaurants, generating $1.2M+ in annual revenue while improving workflows, staffing, and service qualityBuilt and standardized 200+ operating procedures, policies, and training programs, ensuring consistency and efficiency for a 35+ member team across both locations.Managed logistics, scheduling, inventory control, and vendor negotiations, maintaining operational stability during labor shortages and supply chain disruptions.Oversaw a $25K annual marketing and operations budget, running Google Ads campaigns and leveraging all major social media platforms to drive 75K+ annual site visits and measurable sales growth.Led expansion into a second location and launched a catering division by developing scalable operational models that unlocked new revenue streams.Improved profitability year-over-year by implementing data-driven pricing models, inventory controls, and margin optimization strategies. Maintained operational stability during high-pressure challenges—including pandemic restrictions, labor shortages, and supply chain disruptions—by adapting systems and reinforcing continuity plans

Education

• University of Mary Washington

  Bachelors, Business Administration and Management, General