Dena Yahya Enos

About Dena Yahya Enos

Dena has spent her career innovating consumer marketing and B2B marketing through data-driven and qualitative approaches. She started StrongHouse a decade ago to innovate from the ground up and create a whole new way of giving back through her professional work. Since inception, StrongHouse has catalyzed growth in over 150 organizations across multiple industries including global commercial brands, healthcare, consumer products, biotech, education, banking, and travel. She specializes in building the brand voice and identity at the startup level in a way that is memorable and above all agile.She has led and scaled global teams in customer acquisition, customer retention marketing, brand marketing, public relations, analytics and optimization, and social media. She draws on more than fifteen years of senior leadership experience, from startups to publicly traded companies, including her role as Vice President of Traffic Acquisition and Revenue Management at TripAdvisor, where she was responsible for global customer acquisition, revenue optimization and site conversion across 30 points of sale in 21 languages. She has hired and mentored over 125 employees worldwide, with a keen ability to identify and grow talent.Previously, she was a member of the original startup teams for OneTime, as General Manager, and VirtualTourist, as Vice President of Marketing, which were both acquired by Expedia in June 2008. She graduated Phi Beta Kappa and summa cum laude from the University of California, Los Angeles, with highest honors in Political Science.Specialties: Brand marketing and development, acquisition marketing, content marketing, direct response marketing, search marketing including pay-per-click, answer engine optimization (AEO), search engine optimization (SEO), CRM and loyalty, monetization strategy and optimization, landing page optimization, international market expansion, M&A, corporate communications, public relations, social media marketing.

Experience

1. Angel Investor

   Veryapt

   Nov 2014 — Present

   VeryApt is a trusted apartment review community for people who want to make sure their next apartment really feels like home.

Education

• UCLA

  Bachelor's Degree, Political Science, Public Policy, Finance

  1998 — 2002

Skills

• Marketing
• Product Management
• Mobile Marketing
• Sem
• Online Advertising
• Social Media
• Multi-Channel Marketing
• Crm
• Social Media Marketing
• Start-Up Consulting
• Product Marketing
• Affiliate Marketing
• Search Advertising
• Ppc
• Digital Strategy
• Display Advertising
• Online Marketing
• Mergers & Acquisitions
• Mobile Advertising
• Web Analytics
• Conversion Optimization
• Business Development
• Digital Marketing
• SEO
• Web Marketing
• Content Marketing
• Mentoring
• User Experience
• A/B Testing
• Marketing Strategy
• Digital Media
• Omniture
• Landing Page Optimization
• Email Marketing
• Strategic Partnerships
• Advertising
• Organic Search
• Analytics
• Google Adwords
• B2b Marketing