Dena Dasilva

About Dena Dasilva

I transform complex ideas into compelling narratives that drive measurable results, boosting profit, building brand loyalty, and expanding market awareness. With three decades of expertise in content creation, multicultural marketing, and strategic brand development, I deliver winning campaigns across diverse industries.My comprehensive background encompasses customer retention, direct marketing, strategic partnerships, and executive-level communications. As an expert writer and editor, I craft high-impact content that performs, from viral social campaigns and thought-leadership articles to white papers, e-books, targeted email sequences, and conversion-driven ad copy.I excel at turning bold concepts into stories that captivate audiences and propel brands toward sustained growth.

Experience

1. Content Marketing & Editorial Manager

   Jury Analyst

   Jul 2014 — Present

   I shape our digital presence and industry influence by crafting high-quality, engaging content that spans blog articles, website pages, white papers, video and podcast scripts, e-books, email campaigns, and social media. My work centers on trial law advocacy and legal innovations driven by big data and machine learning.I edit and refine all company content, from client-facing neutral summaries and juror surveys to virtual focus group questionnaires, ensuring clarity, accuracy, and brand consistency. Collaborating closely with our team, I develop and execute strategies that align with both company and client goals. I also engage with legal professionals to track trends, strengthen thought leadership, and support the industry with transformative tools and insights.I’m driven by a belief that clear, authentic communication can cut through the noise and drive real change for trial lawyers, their clients, and the future of justice.

Education

• West Virginia University

  B.A., Marketing Communications & Spanish

• Pepperdine Graziadio Business School

  Master of Business Administration (MBA), Marketing & International Business Concentration

Skills

• Digital Marketing
• Email Marketing
• Management
• Us Hispanic Market
• Hispanic Market
• Content Marketing
• SEO
• Translation
• Online Advertising
• Strategy
• Television
• Advertising
• Entertainment
• Copywriting
• Social Media Optimization (Smo)
• Integrated Marketing
• New Media
• Voice Over
• Esl
• Marketing
• Direct Marketing
• New Business Development
• Account Management
• Marketing Communications
• Competitive Analysis
• Digital Asset Management
• SEO Copywriting
• Mobile Marketing
• Product Marketing
• Brand Awareness
• Digital Strategy
• Social Media Marketing
• Public Speaking
• Customer Relationship Management (Crm)
• Customer Service
• Blogging
• Online Marketing
• Web Content Writing
• Public Relations
• Proofreading