Denada Jackson

About Denada Jackson

Denada Jackson has spent nearly two decades in the public relations profession concentrating her efforts in strategic communication, relationship management, media relations and community relations. Fascinated by business models, she has provided public relations expertise in the corporate, sports, government, public education, nonprofit and fashion industries. Denada’s love for storytelling has earned her clients coverage on or in CNN, EBONY Magazine, Forbes, PEOPLE Magazine as well as ABC, NBC, FOX and CBS affiliates across the nation. The Charlotte native developed the strategic communication plans for Robin Emmons\' 2013 Top 10 CNN Hero selection and Thomas Davis’ 2014 NFL Walter Payton Man of the Year recognition.Denada joined NP Strategy in September after seven years at the City of Charlotte, where she worked closely with Mayor Vi Lyles and the Charlotte City Council to provide communication support, event management and relationship management. She coordinated complex initiatives with the White House and North Carolina Governor’s Office. Along with working with elected officials, Denada led the strategic communication strategy for the Corridors of Opportunity program, a $38.5 million initiative to connect people to resources in six areas in Charlotte. She developed the program management team that collaborated with over 16 municipal departments to develop external messaging and public relations campaigns to share the Charlotte story to residents, visitors and corporations seeking to call Charlotte home.During a stint in public education, Denada provided media and community relations to Project L.I.F.T, a public school initiative that invested $50 million private dollars to fund innovative strategies. She garnered national media coverage for the initiative while connecting parents to resources that enhanced their children’s learning experiences. Early in her career, Denada worked for B&C Associates Inc. a public relations firm with over 50 years of experience. While at B&C, Denada’s clients included Nissan North America, Rooms To Go and the American Red Cross. She provided signature program development, media strategy development, sponsorship activation and crisis communication. Denada was honored with the 2017 Women in Business Award from the Charlotte Business Journal for leadership and achievement in her career and in the community. She also was a part of Community Building Initiatives’ Leaders Under 40, a leadership development program to explore intentionality around equity and inclusion.

Experience

1. Vice President

   NP Strategy

   Dec 2023 — Present · Charlotte, NC, US

   As a part of the NP Strategy Leadership Team, I leverage my extensive background in municipal government to help clients navigate the intricacies of elected official relationships and government policies. To ensure organizations reach goals, I work to develop and implement strategic communication plans. My additional skills lie in orchestrating memorable events, from intimate dinners to large community festivals, where every detail serves as a platform to showcase and elevate brands. I meticulously crafts event strategies to wow guests and impress VIPs.

Education

• North Carolina Agricultural and Technical State University

  Bachelor of Science (B.S.), Journalism & Mass Communications, concentration Public Relations

  2002 — 2005

Skills

• Branding Initiatives
• Event Planning
• Event Management
• Entertainment
• Nonprofits
• Public Relations
• Media Relations
• Marketing Strategy
• Social Media
• Market Planning
• Management
• Social Media Marketing
• Program Management
• Strategic Partnerships
• Strategic Communications
• Brand Development
• Corporate Communications
• Public Speaking
• Press Releases