Dena Becker
Product Marketing and Strategy
- Role
- Principal Product Marketing Manager at ADT
- Location
- San Jose, CA, US
- LinkedIn followers
- 500 followers
About Dena Becker
Product Marketing Leader for Fortune 500 companies including Microsoft, Intel, Adobe, and Home Depot. Specialized in leading marketing strategies for innovative technology products and driving growth in both B2B and B2C markets. Proven track record of navigating complex, highly-matrixed organizations to foster collaboration across teams and tackle ambiguous challenges with creative, data-driven solutions. Passionate about aligning product marketing with customer needs to deliver market-leading solutions
Experience
Principal Product Marketing Manager
Jan 2025 — Present
Education
San Diego State University
MSBA, Marketing
University of Arizona
BSBA, Marketing, International Business
Skills
- Brand Development
- Segmentation
- Product Marketing
- Merchandising
- Direct Mail
- Emerging Markets
- Retail
- B2b
- Multi-Channel Marketing
- Direct Marketing
- Competitive Analysis
- Start-Ups
- P&L Management
- Event Marketing Strategy
- Public Relations
- Marketing Management
- Email Marketing
- Google Analytics
- Web Analytics
- Integrated Marketing
- Marketing Communications
- Lead Generation
- Latin America
- Customer Acquisition
- Hispanic Market
- Marketing Research
- Marketing Analytics
- Apparel
- Management
- Mobile Marketing
- SEO
- Online Advertising
- Advertising
- Database Marketing
- Marketing
- Multicultural Marketing
- Online Marketing
- Strategy
- E-Commerce
- Interactive Marketing
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