Dena Slattery
E-commerce Manager with experience in Digital Marketing, SEO Copywriting, Email and Paid Advertising
- Role
- Ecommerce Manager at Maui Rippers
- Location
- San Diego, CA, US
- LinkedIn followers
- 500 followers
About Dena Slattery
E-Commerce manager with over eight years of experience overseeing site merchandising and…
Experience
Ecommerce Manager
Aug 2025 — Present · Carlsbad, CA, US
Overseeing Shopify and Amazon web stores, including Product SEO, Inventory Management, Paid Advertising, and Order Management. Developing and executing SEO strategies across multiple platforms. Conducting keyword research for apparel categories, seasonal trends, and localized search terms across markets. Optimizing product detail pages, category pages, and landing pages for search visibility and conversion. Coordinating content production with internal and external teams, and ensuring deliverables meet brand expectations. Partnering with content creators, email marketing, social media marketing, and other teams to ensure brand storytelling is consistent across consumer touch points. Monitoring Performance Marketing to provide paid advertising for brand initiatives. Owning the email, social and blog content calendar, managing briefs, ensuring content goes live on time, and aligning with campaign strategy and SEO needs. Balancing hands-on execution with project leadership, collaborating with cross-functional teams to deliver high-quality, engaging, and on-brand content.
Education
Indiana University Bloomington
B.A.
2004 — 2008
Brebeuf Jesuit Preparatory School
High School Diploma
2000 — 2004
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