John Demitrus

About John Demitrus

I feel a sense of fulfillment when a client recognizes the positive impact our program has had on their life, as well as the families and stakeholders associated with their business.

Experience

1. Marketing Director

   Physical Therapy & Sports Medicine Centers

   May 2024 — Present · CT, US

   As the Director of Marketing at Physical Therapy & Sports Medicine Centers—the largest privately owned physical therapy organization in Connecticut—I spearhead all marketing initiatives with an unwavering focus on Direct to Consumer (DTC) Marketing. My team drives high-impact campaigns that significantly enhance patient sign-ups and facilitate the recruitment of top-tier clinicians, essential pillars for our organization’s growth and success.1. Digital Transformation: Successfully launched a state-of-the-art WordPress site, optimizing user experience and increasing patient interaction.2. Merchandise Portal Development: Developed and deployed an efficient Merchandise Portal supporting 34 clinics, ensuring branding consistency and operational efficiency across all locations.3. Content Optimization: Strategically implemented a system to re-write and SEO-optimize all website content, achieving a remarkable 5x increase in user engagement and average time on the site. Implemented a Video Production Process to develop high-quality engaging content5. Implemented a ticketing system to better manage, track and resolve Marketing requests6. Implemented system to transform reporting to real-time, on-demand dashboarding of organic and paid marketing campaigns using Power BI.7. Implemented new ad strategy that resulted in a 300% increase in traffic to our site while our spend remains flat.Content Optimization Case study: https://bit.ly/4lQNyQp

Education

• University of Connecticut

  B.A., Non-Profit/Public/Organizational Management

  2001 — 2005

Skills

• Account Management
• Solution Selling
• Insurance