Demi Harper

Creative Lead @Mastercard

London, GB

Lead the visual direction and execution of high-impact design projects that push creative boundaries and drive brand innovation. With a focus on delivering standout campaigns and digital experiences, I collaborate closely with client partners and internal teams to translate complex briefs into award-worthy ideas and compelling design work.My role blends conceptual thinking with hands-on design leadership, ensuring every output not only meets, but elevates, brand standards across multiple channels and platforms.Key Responsibilities- Lead the creative process from ideation through to final delivery across multiple workstreams- Develop innovative concepts and design executions that align with Mastercard’s brand vision- Collaborate with client stakeholders to understand strategic goals and ensure creative output supports business objectives- Maintain and evolve brand consistency across print, digital, motion, and experiential formats- Apply deep knowledge of typography, colour theory, and visual hierarchy to enhance user experiences- Champion new creative trends, tools, and technologies to keep Mastercard’s creative direction future-forward- Ensure high attention to detail and quality assurance, even under tight deadlines- Translate brand guidelines into versatile and visually engaging creative work- Take ownership and accountability of deliverables, ensuring timelines and expectations are consistently met

Arts University Bournemouth

BA Honours, Graphic Design

Westminster Kingsway College

BTEC National Diploma, Graphic Design