Demi King
Sales Executive @The Beauté Group
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WORK HISTORY
Sales Executive @The Beauté Group
Represent The Beauté Group, promoting key education brands including Institute of Cosmetologie (IOC) and Skin United• Drive sales across professional education, skin specialist training, and advanced aesthetic programs• Build and maintain strong relationships with therapists, clinic owners, and industry professionals• Identify client needs and recommend appropriate education pathways and specialist courses• Educate prospects on the value of advanced skin knowledge, qualifications, and career progression• Manage inbound and outbound sales enquiries via social media, email, phone, and events• Confidently present course structures, learning outcomes, pricing, and payment options• Support therapists from first enquiry through to enrolment, ensuring a smooth and supportive sales journey• Follow up leads, overcome objections with clarity and empathy, and close sales ethically• Collaborate closely with marketing teams to align messaging, campaigns, and offers• Contribute feedback from the market to support course development and positioning• Maintain accurate CRM records, lead tracking, and sales reporting• Stay informed on industry trends, competitor offerings, and evolving therapist needs• Act as a brand ambassador, ensuring all communication reflects credibility, trust, and professionalism• Support long-term brand growth by nurturing repeat enrolments and referrals
EDUCATION
Leeds Beckett University
Bachelor's degree, Criminology
Tresham College of Further Education
BTEC, Photography
Tresham College of Further Education
BTEC, Travel and tourism
The Ferrers Specalist Arts College
GCSE, English Language and Literature/Letters
University of Northampton
Master of Education - MEd, Education
ABOUT DEMI KING
As a Sales Executive with The Beauté Group since December 2025, I focus on promoting professional education and advanced aesthetic programs for Institute of Cosmetologie and Skin United. I collaborate with therapists, clinic owners, and industry professionals to identify educational needs, recommend specialized courses, and guide clients through tailored learning pathways. With skills in sales, management, and networking, I prioritize building strong relationships and supporting clients from initial inquiry through to program enrollment. My efforts are directed toward empowering industry professionals with advanced skin knowledge and qualifications, fostering career progression in the field of aesthetics and cosmetology.
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