Demetri Kotiadis
Director of Marketing And Product Development at Edge
- Role
- Director of Marketing and Product Development at Edge
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Demetri Kotiadis
I build and scale businesses by aligning product/service, marketing, and sales around…
Experience
Director of Marketing and Product Development
May 2024 — Present · Grand Rapids, MI, US
As the Director of Marketing and Product Development at Edge, I am responsible for steering the strategic direction and execution of our marketing initiatives and product innovation efforts. My role encompasses the leadership and management of a dynamic and talented team spread across three core marketing pillars and the product development team, as well as our BASE (Brands, Architects, Specifiers, and Engineers) team.Key Responsibilities- Marketing Leadership: Oversee the marketing team segmented into Brand Marketing, Channel Marketing, and Digital Marketing, ensuring cohesive and synergistic strategies that drive brand growth and market presence- Product Development: Lead the product development team in creating innovative and market-leading products that align with Edge’s vision and customer needs- BASE Team Coordination: Manage the BASE team to enhance collaboration with national brands, architects, specifiers, and engineers, ensuring our products meet industry standards and client specifications- Strategic Planning: Develop and implement comprehensive marketing and product development strategies that align with overall business goals, driving revenue growth and market share- Team Development: Mentor and develop a high-performing team, fostering a culture of creativity, accountability, and continuous improvement- Market Analysis: Conduct market research and competitive analysis to identify opportunities, trends, and threats, adjusting strategies accordingly.Cross-Functional Collaboration: Work closely with sales, operations, and executive leadership to ensure alignment and execution of business objectives- Performance Metrics: Establish and monitor KPIs to measure the effectiveness of marketing campaigns, product launches, and overall team performance.In this role, I am committed to elevating Edge’s market presence through innovative marketing tactics and cutting-edge product development.
Education
Questrom School of Business, Boston University
Master of Business Administration - MBA, Business Administration and Management, General
Clemson University
Bachelor’s Degree, Marketing
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