Demarcus Williams
VP of Marketing & Communications | 10+ yrs Higher Education & Nonprofit | Strategic Leader Driving Innovation & Engagement
- Role
- Associate Vice President of Global Marketing and Communications at Saint Augustine S University
- Location
- Durham, NC, US
- LinkedIn followers
- 500 followers
About Demarcus Williams
I am an experienced marketing and communications executive with a decade of success in higher education and a passion for helping mission-driven organizations strengthen their brand, engage stakeholders, and achieve measurable growth.
Experience
Associate Vice President of Global Marketing and Communications
Dec 2021 — Present · US
Led a maximum nine-member full-service marketing and communications team, overseeing brand strategy, digital engagement, media relations, and crisis communications.• Generated annual media mentions and $21M in earned ad value, securing national coverage in Black Enterprise and interviews with ABC News.• Increased social media impressions by and reach by while growing followers by 150% to nearly 40K, including 700% growth on Instagram and YouTube.• Developed a licensing program protecting the SAU brand, driving 30+ licensee partnerships and $20K+ in royalties, with product placement in Sam’s Club and Wegmans.• Directed $1.7M in broadcast infrastructure upgrades, including a $1.2M television studio renovation and $500K FCC tower renewal.• Expanded digital reach globally by launching Roku, Apple TV, and Amazon Fire TV streaming apps and growing Falcons Fly Radio into a student-driven podcast platform connected to 650M+ users worldwide.• Strengthened crisis communication protocols and provided real-time counsel to executive leadership and trustees, protecting institutional reputation during high-profile challenges.• Implemented SAU’s integrated marketing strategy, aligning campaigns with enrollment and fundraising goals, driving brand positioning and stakeholder loyalty.• Championed innovation, introducing AI renderings for the campus master plan and leading communications for the university’s strategic plan.• Engaged alumni and supporters by hosting 10 episodes of The Bird’s Eye View TV series during a critical institutional transition.
Education
North Carolina State University
Bachelor's degree, Graphic Design
1999 — 2003
Grand Canyon University
Master of Business Administration (M.B.A.), Business, Management, Marketing, and Related Support Services
2016 — 2020
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