Jeff Goodfellow
Demand Generation, Marketing Operations & Data Analysis
- Role
- Head of Demand Generation & Marketing Operations at X-Lumin Corporation
- Location
- San Francisco, CA, US
- LinkedIn followers
- 500 followers
About Jeff Goodfellow
Innovative early adopter and conductor of lead management flows that leverage the power of marketing automation, survey applications, CRM, and other tools, with a return on investment of over $10 for every $1 invested. Proven and effective team leader, delivering high ROI by directing telemarketing agencies, inside sales representatives, creative marketing strategists, designers, and developers. Areas of Expertise- Demand Generation - Marketing Operations - Salesforce.com (CRM)- Sales Development Representatives (SDRs)- Channel Marketing - Co-Marketing - Marketing Development Funds (MDF)- Field Marketing - Account-Based Marketing (ABM)- Outbound and Inbound Lead Generation - Lead Scoring Programs - Lead Prioritization - Lead Management - Lead Qualification - Lead Conversion Rates - Marketing Automation - Partnerships - Campaigns - Email Nurturing - Webinars - Events - Retargeting - Content Syndication - SEO - SEM - Display Advertising - Growth Marketing - Marketing Qualified Leads (MQLs)- Sales Qualified Leads (SQLs)- Sales Pipeline - Define KPIs - Dashboards - Marketing Communications - Management - Marketing Strategy - Strategy - Cross-functional Team Leadership - Marketo - Pardot - Hubspot
Experience
Head of Demand Generation & Marketing Operations
Jul 2021 — Present · Orlando, FL, US
X-lumin provides turn-key systems for ground-to-space laser communication; land-based optical wireless communication, and space situational awareness with advanced integration capabilities including laser safety. Our solutions are typically “whole system solutions” that come with one of the most versatile and comprehensive software platforms for managing Precision Optical Pointing and Tracking (OP & T) applications available in the market today.
Education
California Polytechnic State University-San Luis Obispo
Bachelors, Marketing
1992 — 1998
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.