Dema Abdo

About Dema Abdo

Highly motivated operations leader with over 20 years of experience and several program awards. Successful track record of solving complex operational business challenges by drawing on critical insights, strategic thinking, and creative problem-solving. Passion for building cross-functional relationships focused on operational excellence, strategy, business process improvement, growth, and innovation. Skilled in marketing, operations, communications, project development and management, and business analytics and insights.

Experience

1. Director, Strategic Planning & Operations, Chief of Staff

   DIRECTV

   Mar 2022 — Present

   Led the \"How We Work\" transformation, collaborating with cross-functional teams to establish governance and milestones, ensuring alignment with business goals. Designed an operational framework for a 100-employee organization, fostering collaboration and surpassing pulse survey benchmarks.Developed an integrated marketing framework that streamlined campaign execution across creative, digital, media, and distribution channels, earning a Quarterly Elite Award. Boosted product awareness by driving product demonstrations and speaking engagements, leading to a 65% increase in monthly employee offer sign-ups.Standardized annual and quarterly planning processes, including workflows for strategic planning, media messaging, and campaign development. Developed digital tools like the Plan of Record and Campaign Planner, now managed by the Integrated Marketing Execution team. Improved governance practices by establishing frameworks for executive communication during ExCo and Board Meetings.Launched an Employee Referral Program, increasing weekly referral activity by ~65% and sales activity by 50%. Strengthened team culture through initiatives like skip-level meetings, culture survey reviews, and a centralized SharePoint, boosting engagement and morale.Provided critical support to SVP during an interim VP search, ensuring continuity through effective prioritization and communication. Successfully onboarded a new VP of Acquisition with a comprehensive program and aligned strategic objectives. Supported the CMO and SVP of Product with strategic planning and operational efficiency.Contributed to key initiatives by establishing governance frameworks, securing leadership alignment, and creating roadmaps with milestones. Achieved process improvements, reducing time-to-market for new products by 15% and optimizing resources through change management and training programs.

Education

• University of Maryland

  B.S., Computer Science

• University of Phoenix

  MBA, Technology Management

Skills

• Product Marketing
• Social Media Marketing
• Strategic Partnerships
• Marketing
• Media Planning
• Graphic Communication
• Digital Media
• Project Management
• Advertising
• Wireless
• Corporate Communications
• Video Editing
• Mobile Applications
• Vendor Management
• Creative Strategy
• Leadership
• Strategy
• Online Advertising
• Product Management
• Mobile Marketing
• Lte
• Town Hall Meetings
• Social Media Communications
• Business Analysis
• Go-to-Market Strategy
• Call Centers
• Digital Marketing
• Cross-Functional Team Leadership
• Content Strategy
• Program Management
• Marketing Strategy
• Mobile Communications
• Wireless Technologies
• Mobile Technology
• Mobile Devices
• Internal Communications
• Strategic Planning
• Telecommunications
• Product Development
• Team Leadership