Delyan E.
Acquisition Marketing Manager, Refer a Friend Program @American Express
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WORK HISTORY
Acquisition Marketing Manager, Refer a Friend Program @American Express
London, GB
Led the development of an international referral marketing strategy, resulting in a 35% growth in global referrals• Spearheaded revenue-generating ideas for new cardmember acquisition, driving significant revenue through personalization and audience segmentation• Implemented personalization capabilities in 6 countries, generating revenue with data-driven decision making
EDUCATION
University of Sunderland
Bachelor's Degree, Business and Management
UC San Diego
Certificate, Interaction Design
ABOUT DELYAN E.
I\'m a marketing manager specializing in digital acquisition, referral marketing, and channel growth strategy with a proven track record of driving multi-million-dollar revenue impact through data-driven personalization and customer-centric campaigns. Currently leading international marketing initiatives at American Express, delivering over $500M in annual revenue by shaping enterprise strategies, optimizing user experiences, and executing large-scale A/B testing programs across six global markets. Recognized for influencing senior leadership, unlocking high-value investments, and establishing best-in-class marketing practices that accelerate growth and enhance customer engagement.Previous research: & hl=en
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