Elizabeth Deluca

Executive Director, Corporate Brand & Digital Communications @Novo Nordisk

Princeton, NJ, US

Lead the US Corporate Branding strategy/ Positively positioning the company among its key external audiences and to ensure public understanding of the company\'s mission, business goals and philosophies/ Leverage new media as a key channel to build awareness of the company and shape its reputation in line with the Corporate Branding strategy / Anticipate issues and trends and develop processes to address key events and milestones/ Provide leadership and counsel to key external facing functions/ Develop and lead the executive thought leadership strategy/ Lead and oversee all aspects of editorial planning and strategic content management across all internal and external corporate digital channels/ Establish the vision and path for the team; set operating and performance standards across NNI Comms, identify department initiatives to develop skills and competencies for future growth/ Lead all aspects of corporate paid media strategy from development to activation/ Lead, evolve and develops the Content and Editorial team that serves as strategic consultants to all of NNI/ Oversee a dedicated corporate digital and social capability, including channel management, optimization of current channels and expansion into new platforms/ Ensure the NNI corporate brand voice is consistent on all social properties and links with the corporate brand platforms/ Develop strategy for corporate branding messages and positions on social platforms and aligns with web activities/ Evaluate data and metrics to drive effective storytelling efforts and decisions

Seton Hall University

MA, Strategic Communications & Leadership

Seton Hall University

Bachelor of Business Administration (B.B.A.), Business/Corporate Communications