Deleo de Leonardis
CEO and Co-founder @Purity-Iq
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WORK HISTORY
CEO and Co-founder @Purity-Iq
Guelph, ON, CA
Purity-IQ helps companies protect and strengthen their products through science-based authenticity testing and certification.We use advanced technologies like NMR and qPCR to verify identity, purity, consistency, and active compounds in natural health products, probiotics, foods, and beverages.Our third-party certification program offers a powerful way to demonstrate product integrity and build trust with customers and retailers alike. Based in Guelph, Ontario, we work with partners across the supply chain to make authenticity a competitive advantage.
EDUCATION
Marianopolis College
Montreal, QC
Queen's University
Kingston, ON
SKILLS
ABOUT DELEO DE LEONARDIS
As CEO and Co-Founder of Purity-IQ, I lead a team that’s deeply committed to one simple idea: you should be able to trust what’s in the products you consume.With more than 30 years in food and drug retail, including many years overseeing private label brands, I’ve seen firsthand how vital brand trust is. When something goes wrong, the reputational risk isn’t just about a product; it’s about everything the brand stands for. That perspective drives what we do at Purity-IQ.In a world where supply chains are complex and the pressure to cut corners is real, we focus on bringing clarity, science, and transparency to natural health products, foods, and beverages. We specialize in authenticity testing, using advanced tools like NMR and DNA to identify, validate, and protect ingredients from intentional or unintentional adulteration.But we’re not just a lab - we’re a partner. We work with manufacturers, suppliers, and retailers to verify the identity, purity, and consistency of their ingredients and finished products. And for those who want to stand out, we offer a certification program that signals a strong commitment to product integrity.My role is to make sure that we don’t just deliver results, but that we help our partners make sense of them. I’m here to build trust, tell the truth even when it’s complicated, and support a healthier supply chain, one product at a time.If you care about science, transparency, and restoring confidence in what we eat and take - I’d love to connect.
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