Delphine Duran Lesecq
Vice President Innovation Club Pole @Adetem
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WORK HISTORY
Vice President Innovation Club Pole @Adetem
Paris, FR
Organisation et conduite de conférences sur des sujets marketing et innovation pour échanger et partager des bonnes pratiques entre professionnels pour l\'Association Nationale des Professionnels du Marketing Adetem (plus de 50 conférences/clubs organisées depuis 2010)Membre du comité de programme de la Journée Nationale des Etudes (JNE) depuis 2014 organisée par UDA/ADETEM et réunissant chaque année plus de 200 professionnels à ParisMembre active depuis 2016 des comités de programme du Printemps des Etudes - salon annuel sur 2 jours et contribution au lancement de la version digitale en 2020 du Spring Box event avec Empresarial-Jury des prix d\'Excellence de la Nuit du Marketing entre 2017 et 2019-Engagée dans des réflexions/ateliers sur l\'évolution du métier des études marketing avec implication dans la mise en place de l\'étude TNS/UDA/Adetem sur le parcours de la donnée productive en entreprise (2014/2015) et depuis 2017, à l\'Insight Hub regroupant des annonceurs du métier
EDUCATION
Université Paris Dauphine - PSL
Digital Marketing Certificate, Digital Communication and Media/Multimedia
Grenoble Business School - Henley Management College MBA
MBA / Master 2
Henley Business School
MBA, International business and marketing
Grenoble Ecole de Management
DESCAF, Business degree with distinction, Specialisation in multinational management and marketing in year 3
SKILLS
ABOUT DELPHINE DURAN LESECQ
My credo: put \"people\" understanding & insights at the heart of organisations and decisions to build and activate brand strategies and marketing innovation with positive impact#insights #consumerknowledge #peopleunderstanding #marketinginnovation #brandstrategy #sustainability #consultingforgoodWhat drives my \"raison d\'être\":#positivenergy #creativeinspiration #collectiveintelligence #insightsintoactionsStrategic insights, Marketing intelligence and Innovation leader on both AGENCY & CLIENT side in INTERNATIONAL contexts (EMEA-France/UK/Germany, USA, Asia-Japan/China) and Various categories (FMCG / Durable consumer goods / Technology / Luxury Premium / Beauty BtoC & BtoB & BtoBtoC).As a freelancer with 30Y+ of expertise, I collaborate with large companies as well as SME and start up but also agencies on insights, innovation & brand projects to inspire positive change!I act as an externalized ressource on short or longer missions, when people missing (maternity/sick leave, no research department) or just need for an external expert POV.My specialties- RESEARCH: qualitative methods (focus groups, interviews, web / social listening, communities including remotely) and quantitative data analytics and tools, especially in brand, advertising and innovation -usage and user centric- fields but also consumer, customer, shopper, citizen targets- INNOVATION: trends, benchmarking, prospective, new idea generation - inspiration, creativity, new product development - NPD and innovation process, agile approach, design thinking & sprint - BRAND: Strategic planning, brand consulting and management (positioning platform, stretching, architecture, portfolio, identity), communication and advertising / copy development and trade marketing activation (off - in store and on line - web / digital / e-marketing / multiple touchpoints)- CHANGE FOR GOOD: leading transformation in multi-functional / transversal, multi-cultural and matricial contextsMy Jobs- Project management from brief writing to recommandations, with RFP to agencies - Desk research and consolidation of existing data/research with actionable deliverables- Workshop facilitation and moderation - Insights training and democratisation- Communication as business partner with stakeholders,\"influencing\" people centric decisions - Sustainability innovation projectsActive member of French Marketing Association Adetem and Think Tank Insight HubAdvisor to start ups at CentraleSupelec Entrepreneurs Facilitator of webinars at Irep (French Ad Institute) Open to new professional challenges
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