Delimar Melendez Arocho

About Delimar Melendez Arocho

Over 15 years of expertise in results-driven product strategy and management, I possess a track record of exceptional leadership in recognizing opportunities and crafting highly effective, quantifiable strategies that not only foster revenue growth but also cultivate empowered, high-performing teams.

Experience

1. Senior Manager

   Verizon

   Feb 2024 — Present

   Program Management & Leadership• Successfully led and managed the relaunch of a major product (the 39” Discovery Tool), navigating significant challenges with external partners, vendors, and technology limitations to drive project success.• Championed and implemented a major replatforming initiative for the 39\" and other in-store screens, ensuring seamless execution and delivery.• Spearheaded cross-functional collaboration, bringing together diverse teams to establish a more efficient and cooperative project environment, leading to improved project outcomes.• Recognized for fostering a collaborative and positive team culture, praised by colleagues as a \"vibrant, knowledgeable force\" with a welcoming and passionate approach.Strategic Planning & Execution• Quickly assumed a leadership role to launch the in-store Home experience on discovery screens, directly supporting the successful, company-wide launch of the MyHome initiative.• Led customer research efforts to gather actionable insights, which directly informed the optimization of the user experience and improved product functionality.• Introduced new working methodologies, including the use of Confluence for requirements management, receiving positive feedback and improving process efficiency with partners.

Education

• Strayer University

  Master of Business Administration (MBA), Marketing

  2016

• Montclair State University

  Bachelor's degree, Marketing

Skills

• Cms
• Email Marketing
• Management
• Usability
• Leadership
• Web Marketing
• Digital Media
• Web Design
• E-Commerce
• Web Project Management
• Content Management
• SEO
• Dreamweaver
• Digital Marketing
• Online Marketing
• Content Development
• Brand Management
• User Experience
• Marketing Strategy
• Digital Strategy
• Google Analytics
• Photoshop
• Information Architecture
• User Interface Design
• Webtrends Analytics
• Marketing
• B2b
• Analytics
• User-Centered Design
• Competitive Analysis