Delicia Shyu

Marketing & Digital Transformation Executive | B2B/B2C Growth | Brand & eCommerce Strategy | MarTech Leader

Role: Marketing Director at Race Rock
Location: Houston, TX, US
LinkedIn followers: 500 followers

Advertising & MarketingView LinkedIn profile

About Delicia Shyu

Strategic yet hands-on marketing executive with 20+ years driving growth across B2B and B2C markets — from startups to product lines within $1B+ global organizations. I’ve launched new brands, integrated M&A portfolios, and built global teams that deliver measurable impact.My approach combines creative storytelling with deep MarTech and performance marketing expertise. From 70%+ gains in PPC ROAS to a 4x surge in organic traffic, I focus on results-driven strategy powered by technology and tight cross-functional alignment.Skilled in eCommerce, ABM, content, infrastructure, and digital transformation, I thrive in fast-moving environments where brand, data, and execution come together to deliver lasting impact.Core Strengths:Brand Strategy & Positioning | Go-to-Market (GTM) & Commercialization | Demand Generation | eCommerce & Omnichannel | ABM & CRM Strategy | SEO / SEM / PPC | MarTech & AI Integration | Cross-functional Team Leadership | Content & Campaign Strategy | Creative Direction | M&A Marketing

Experience

Marketing Director
Race Rock
Oct 2025 — Present · Houston, TX, US

Education

University of Oregon
Bachelor of Fine Arts (BFA)
Academy of Art University
Master of Fine Arts (MFA)

Skills

Trade Shows
Product Marketing
Rebranding
Social Media Marketing
Brochures
Email Marketing
Creativity
Quarkxpress
Adobe Photoshop
Premiere Elements
Marketing Communications
Dreamweaver
Illustrator
Adobe Framemaker
Adobe Illustrator
Indesign
Adobe Creative Suite
App Publishing
Flash
Microsoft Office
Typography
Evernote
Mentoring
Cross-Functional Team Leadership
Packaging
Marketing Strategy
Flash Animation
Corporate Branding
Print Strategy
Digital Marketing
Marketing Automation
Adobe Digital Publishing Suite
Bar Tender
Alignments
Graphic Design
Branding & Identity
Project Management
Strategic Planning
Photoshop
Adobe Indesign

Contact information

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Work email
•••••@racerock.com
Personal email
•••••@•••••.com
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Current company

Race Rock

Manufacturing · 142 employees · Fort Worth, Texas, United States

We protect, connect, and provide safe passage for people and power. Our mission is to serve as a trusted partner to those who build and maintain critical infrastructure, combining local knowledge with nationwide capabilities. What sets Race Rock apart is not just our ability to support large-scale projects, but our dedication to the details that ensure quality and reliability. With multiple production facilities across the United States and teams experienced in the unique demands of the industry, we deliver solutions that meet the needs of complex environments. We believe that every detail matters, and this meticulous focus on safety, performance, and craftsmanship shapes everything we do. Guided by a long-term outlook, we stay ahead of evolving infrastructure needs and design solutions that adapt to changing conditions. In every project, we bring together our expertise and local insight to create tailored, dependable results.

racerock.com

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About Delicia Shyu

Experience

Marketing Director

Education

University of Oregon

Academy of Art University

Skills

Find verified contacts for anyone on LinkedIn