Delia Delisser

About Delia Delisser

Results-driven marketing lead who effectively increases audience engagement and acquires new contacts and sales leads. Actively engaged in using my strong marketing skills to support non-profit organizations whose missions I enthusiastically support.Deep experience leading marketing strategy and positioning, target audience research and segmentation, and both B2B and B2C integrated marketing campaigns. Strong track record defining, measuring and tracking results metrics/KPIs for brand awareness, media, CRM and account-based marketing. Proven leadership and organizational skills working with business strategy, sales, operations, research, customer service, and corporate communications teams as well as external agencies.Contact me for marketing opportunities at d••••••••@gmail.com.Key Strengths• Financial services and financial wellness marketing: Develop engaging marketing strategy, content and campaigns for retirement plans, financial wellness, financial planning and investment management.• CRM and account based marketing: Design and develop strategy and content for targeted marketing campaigns that increase customer engagement and drive new sales leads, working with Salesforce, Marketo CRM tools. • Increasing brand awareness and launching new brands: Key member of team that introduced Voya Financial and Alight Solutions brands, defining brand strategy and messaging, creating new digital/social/thought leadership content and campaigns. Achieved record levels of brand awareness and increased purchase interest and customer and prospect engagement for TIAA.Core Competencies• Marketing strategy and planning• Customer target definition and segmentation• Customer engagement, acquisition and retention• Integrated marketing campaigns• Digital and social marketing• Brand and product positioning• KPIs / metrics definition, tracking and reportingResults• Created campaign to drive new IRA sales for TIAA, delivering sales leads,$100M in new asset flows, double-digit increase in brand consideration. Created NCAA Basketball digital sponsorship yielding sales leads, 1.2M branded game bracket downloads, mobile app downloads.• Helped define customer user experience and portal integration for Voya Financial personal financial dashboard online tool. Helped build new brand website in three months, meeting deadline for IPO and brand launch. Received CEO Circle of Excellence Award for both projects.• Doubled engagement metrics for webinars and thought leadership content downloads, delivered 50+ qualified sales opportunities.

Experience

1. Digital Ad Project Lead Email Marketer Website Copywriter Text Marketer

   Tech For Campaigns

   Sep 2019 — Present · NY, US

   Provide marketing support to candidates running for state-level congressional seats.2022: Helped MN State Senate candidate become first Democrat in 12 years to win seat, flipping the MN State Senate to a 2023 Democratic majority- Digital ad project lead of three-person team and budget- Planned and managed placement of display and video ad campaigns on Facebook, Google and StackAdapt, driving +9.4% ad recall lift on Facebook- Managed weekly campaign calls, creative review and approvals, budget and metrics reporting- Prepared and presented final results report to candidate and campaign team.2021: Helped VA Delegate incumbent candidate recapture his seat in a competitive race.­- Raised ~$13,600 in six months prior to election, with top-performing emails yielding >$45/click.­- Sent ~200 emails, maintaining high 22% average open rate from initial election win email list.­- Aided campaign with building email list by activating list swaps with fellow VA Democratic candidates- Offered best practice insights (e.g, 40% of donations came on 2nd email tap for event and deadline emails)2020: Helped PA House candidate achieve the highest voter turnout of any Democratic candidate to run in this strongly Republican district, winning 40% of the vote,+4 ppts vs. prior elections.­- Increased active email contact list +18% and raised +$9500, helping campaign raise more funds than any prior candidate (Democrat or Republican) to run for this seat.­- Created and sent emails on 60 different topics including event awareness/sign-up, issue awareness, opponent positioning, PA get out the vote, and candidate endorsement messaging.­- Email program achieved 18% average open rate, reduced rarely read emails from 85% to 45%, with 20% of emails being read regularly.2020: Wrote all copy and assisted with building new WordPress website for FL House candidate. 2019: Supported get out the vote text marketing campaigns in PA for November election.

Education

• Boston University

  BS, Communications

Skills

• Customer Insight
• Analytics
• Positioning
• Direct Marketing
• Marketing Communications
• Customer Research
• Management
• Product Marketing
• Social Media
• Corporate Communications
• Market Research
• Marketing
• Social Media Marketing
• New Business Development
• Leadership
• Program Management
• Strategic Communications
• Market Planning
• Mobile Devices
• Thought Leadership
• Product Development
• Outdoor Advertising
• Content Strategy
• Marketing Strategy
• Direct Mail
• Sales
• Business Development
• Competitive Analysis
• Contract Negotiation
• Digital Marketing
• Relationship Marketing
• Creative Direction
• Lead Generation
• Strategy
• Advertising
• Brand Development
• Segmentation
• Integrated Marketing