Deleta K.
- Role
- Digital Content Strategist at Zebra Technologies
- Location
- Evanston, IL, US
- LinkedIn followers
- 500 followers
About Deleta K.
Wordsmith. Bibliophile. Avid Traveler. Cat Enthusiast. Frequent Hair Color…
Experience
Digital Content Strategist
Jun 2015 — Present
Manages press release content and works with PR team on publishing releases by strict deadlines tied to media outlets • Responsible for building global pages on standard templates in AEM for product launches, campaigns as well as product spec sheets that are converted into PDFs and translated into 14 languages • Supports product marketing team with upcoming launches and campaigns by advising on content strategy and page layouts as well as providing training on how to complete designated copy docs corresponding to templates • Makes recommendations on page builds to stakeholders based off web best practices to maintain consistency across the website and enhance user experience • Completes content change requests made by stakeholders through Jira and seeks approval before pushing live on website • Advises peers on the digital marketing team on which templates to use for page builds and special projects; acts as SME for authoring practices in AEM • Tasked with creating and maintaining a step-by-step guide on standard authoring practices for HTML product spec sheet builds • Assists in the development of new standardized templates to be used on a variety of web pages • Edits images using Adobe Photoshop to fit standard template sizes based off aspect ratio, then uploads and tags them in the Digital Asset Manager tool in AEM • Works with DAM team to get tags created for new products to be used on assets and product pages • Trained peers on product spec sheet conversion into html pages using self-created documentation and troubleshoots issues during page builds • Reviews work of peers for quality assurance and to verify that correct updates were made, per stakeholder request and content delivered • Makes recommendations to the digital marketing team on how to innovate and streamline process to speed up build time and make the team more efficient • Collaborated with the SEO team on creation of FAQ pages on and assisted them with learning AEM authoring best practices
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.