Cleopatra Deleon

About Cleopatra Deleon

As the Director of Programming and Analytics at PPD, a global contract research organization, I leveraged over a decade of influential experience in the clinical trials industry to bridge the gap between randomized controlled trials and real world evidence. I connected and fostered effective collaboration and communication between Phase and Peri-/Post-Approval business units within the Clinical Data Services Division, enhancing efficiency and consistency in work-shared projects.I am a strategic biotechnology leader and a coveted people manager, with a passion for refining processes and discovering efficiencies. I have introduced innovative biostatistics and programming tools, embedded CDISC capabilities into the Peri-/Post-Approval Services division, and unlocked new business opportunities. I have also received multiple awards for collaboration, teamwork, and outstanding performance. I thrive on cultivating the best in my team members, building trust, and delivering exceptional results. I invite you to connect if you share my vision of making a difference through innovation and data analytics.

Experience

1. Multi-unit Franchisee-owner-operator

   Smoothie King (SKFI)

   Feb 2024 — Present · Austin, TX, US

   Own and operate four Smoothie King franchise locations in the greater Austin area, including two acquired stores and two newly built locations.Oversee full business operations across all units, including P&L management, budgeting, forecasting, and financial performance optimization.Recruit, train, and lead cross-functional teams of managers and staff, ensuring strong customer service standards, operational efficiency, and consistent brand execution.Manage site selection, build-out, construction coordination, and grand-opening processes for new stores.Implement operational systems and performance metrics to drive sales growth, cost control, and labor optimization.Lead local marketing efforts, community engagement, and strategic partnerships to increase brand visibility and customer traffic.Ensure full compliance with franchise requirements, health/safety regulations, and quality-control standards.

Education

• The University of Texas at San Antonio

  Master of Science - MS, Applied Statistics

  2007 — 2010

• The University of Texas at San Antonio

  Bachelor of Arts - BA, Psychology

  1998 — 2001

Skills

• Analysis
• Biostatistics
• Linear Regression
• Clinical Research
• Software Documentation
• Survey Design
• Programming
• Sas
• Data Management
• Research
• Testing
• Management
• Clinical Trials
• Statistical Programming
• Pharmaceutical Industry
• Clinical Data Management
• Database Design
• Statistics
• Life Sciences
• Lifesciences
• Multivariate Analysis
• Logistic Regression
• Leadership
• Protocol
• Statistical Software
• Spss
• CRO
• Data Analysis
• Clinical Study Design
• Data Collection
• Market Research
• Sas Programming
• Statistical Modeling
• Research Design
• Microsoft Excel
• Program Management
• Data Mining
• Quantitative Research
• Databases