Claudio de Laurentiis

Creative Director - Streaming @Hallmark Media

Los Angeles, CA, US

As Creative Director of Streaming at Hallmark Media, I played a key role in the launch and ongoing development of Hallmark+, the brand\'s new streaming service. My focus was on shaping and executing the visual and creative strategy to ensure that Hallmark+ resonated with its target audience, maintaining the brand’s legacy while embracing a modern, digital-first approach to content delivery.Led the creation of the visual identity for Hallmark+, ensuring the design reflected the heartwarming, family-friendly essence of the Hallmark brand while modernizing it for the streaming platform.Directed a team of designers and creatives, providing guidance on everything from UI/UX design for the streaming platform to promotional materials, digital ads, and social media campaigns.Spearheaded the design and creative direction for key promotional materials, including launch campaigns, social media assets, email marketing, and video content. I made sure these campaigns effectively communicated the brand’s messaging while driving interest and subscriptions.Worked closely with marketing, product, and content teams to create cohesive campaigns and visual experiences that drove user engagement, brand awareness, and subscription growth.

UCLA Extension

Art Direction Bootcamp

Academy of Art University

Bachelor of Fine Arts - BFA, Graphic Design

School of Motion

After Effects Kickstart