Delanie S.

About Delanie S.

I believe in the power of passionate storytelling, brands that make a difference, positive messaging and human first marketing. I thrive in challenge and love to build brands that produce proud profits, enlighten their prospects, delight their customers, drive sales sustainably and honestly demonstrate ROI. Let\'s get scrappy, stretch the marketing dollar and think outside standard.

Experience

1. Director of Brand Marketing

   The Recreational Group

   Apr 2023 — Present · Dalton, GA, US

   Responsible for the generation of the company’s tile business revenue through the provision of efficient and effective brand marketing programs- Responsible for driving brand awareness and building brand equity, with the ultimate goal being to attract, convert and retain customers- Lead the creation, development and management of brand marketing strategies, plans and tactics in support of the following brands: Swisstrax, VersaCourt, IceCourt, UltraBase, Duraflex, Mulch Outfitters and more- Marketing mix – product management, pricing, distribution strategy, and brand promotion- Brand positioning – determining and managing the key elements of the brand’s positioning:target market/customers, key point of difference, tangible and intangible benefits, reasonsto believe (brand benefits)- Brand planning – strategy and tactics (monthly, quarterly, annual)- Plans for marketing content across channels (for lead generation & conversion)- Competitive intelligence (research, analysis, etc.)- Market intelligence (trends, research, analysis, etc.)- Trade show, conference, event planning and management- Brand performance reporting and analysis (monthly, quarterly, annual)- Marketing budget ownership and management- Spending and budget management

Education

• American River College

  Associate's degree, English Language and Literature

  2009 — 2011

• UC Irvine

  Bachelor of Arts (B.A.), English Language and Literature with an Emphasis in Creative Writing

  2011 — 2013

Skills

• Marketing
• Positive Can-Do Attitude
• English
• Social Media
• Event Planning
• Dance
• Social Media Marketing
• Microsoft Excel
• Powerpoint
• Editing
• Customer Service
• Merchandising
• Social Networking
• Copywriting
• Inventory Management
• Performing Arts
• Networking
• Experience Working with Children
• Team Building
• Management
• Musical Theatre
• Event Management
• Online Marketing
• Food Service
• Teamwork
• Retail
• Time Management
• Cashiering
• Creative Writing
• Critical Thinking
• Adobe Creative Cloud
• Phone Etiquette
• Fundraising
• Marketing Strategy
• Microsoft Office
• Sales
• Public Speaking
• Recruiting
• Advertising
• Public Relations