Delaney Poon

Creative Strategist & Brand Expert | Marketing Specialist leading international & cross-functional teams in strategic branding, marketing, messaging & creative direction

Role
Marketing Manager at If Design
Location
Brooklyn, NY, US
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Delaney Poon

With 8+ years in marketing, communications, and branding, I specialize in uniting creative strategy, design, and messaging to deliver cohesive brand stories. Working with clients like Barack Obama, Estée Lauder, and American Express, I’ve helped revamp the brand identities and marketing strategies of independent start-ups and international organizations alike.My expertise lies in aligning impactful creative marketing and strategic positioning with overarching business goals. Having led brand marketing, messaging, and creative strategies across North America, Europe, and Asia, I’ve successfully launched new products and brands and have spearheaded global initiatives. If you’re seeking a versatile creative strategist and marketing professional who excels in cross-functional collaboration, let’s connect.Skills:Creative DirectionCreative StrategyBrandingMessagingPositioningCommunicationsCopywritingEditingConcept DesignB2B MarketingB2C MarketingProduct MarketingMarketingStrategyUX DesignGraphic DesignAdobe CC SuitePhotoshopIllustratorInDesignPhotographyWordpressSquarespaceFigmaGoogle AnalyticsMicrosoft OfficeFrench

Experience

  1. Marketing Manager

    If Design

    Mar 2025 — Present

Education

  • Rhode Island School of Design

    CE Certificate Program - Fashion Design, Fashion/Apparel Design

    2007 — 2010

  • Cumberland High School

    High School

    2006 — 2010

  • Fordham University

    Bachelor’s Degree, Communication and Media Studies; Journalism

    2010 — 2014

Skills

  • Creative Writing
  • Adobe Illustrator
  • Strategic Planning
  • Social Networking
  • Digital Imaging
  • Social Media Marketing
  • Social Media
  • Creative Strategy
  • Production Planning
  • Editing
  • Digital Copywriting
  • Art Direction
  • Journalism
  • Microsoft Excel
  • Powerpoint
  • Digital Marketing
  • Mac Os
  • Online Journalism
  • Event Planning
  • Merchandise Planning
  • Marketing
  • Visual Merchandising
  • Photoshop
  • Microsoft Word
  • Production Management
  • Creative Concept Design
  • Microsoft Office
  • Marketing Communications
  • Facebook
  • Visual Arts

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Delaney Poon — Marketing Manager at If Design in Brooklyn, NY, US | Unifers