Delaney Poon
Creative Strategist & Brand Expert | Marketing Specialist leading international & cross-functional teams in strategic branding, marketing, messaging & creative direction
- Role
- Marketing Manager at If Design
- Location
- Brooklyn, NY, US
- LinkedIn followers
- 500 followers
About Delaney Poon
With 8+ years in marketing, communications, and branding, I specialize in uniting creative strategy, design, and messaging to deliver cohesive brand stories. Working with clients like Barack Obama, Estée Lauder, and American Express, I’ve helped revamp the brand identities and marketing strategies of independent start-ups and international organizations alike.My expertise lies in aligning impactful creative marketing and strategic positioning with overarching business goals. Having led brand marketing, messaging, and creative strategies across North America, Europe, and Asia, I’ve successfully launched new products and brands and have spearheaded global initiatives. If you’re seeking a versatile creative strategist and marketing professional who excels in cross-functional collaboration, let’s connect.Skills:Creative DirectionCreative StrategyBrandingMessagingPositioningCommunicationsCopywritingEditingConcept DesignB2B MarketingB2C MarketingProduct MarketingMarketingStrategyUX DesignGraphic DesignAdobe CC SuitePhotoshopIllustratorInDesignPhotographyWordpressSquarespaceFigmaGoogle AnalyticsMicrosoft OfficeFrench
Experience
Marketing Manager
Mar 2025 — Present
Education
Rhode Island School of Design
CE Certificate Program - Fashion Design, Fashion/Apparel Design
2007 — 2010
Cumberland High School
High School
2006 — 2010
Fordham University
Bachelor’s Degree, Communication and Media Studies; Journalism
2010 — 2014
Skills
- Creative Writing
- Adobe Illustrator
- Strategic Planning
- Social Networking
- Digital Imaging
- Social Media Marketing
- Social Media
- Creative Strategy
- Production Planning
- Editing
- Digital Copywriting
- Art Direction
- Journalism
- Microsoft Excel
- Powerpoint
- Digital Marketing
- Mac Os
- Online Journalism
- Event Planning
- Merchandise Planning
- Marketing
- Visual Merchandising
- Photoshop
- Microsoft Word
- Production Management
- Creative Concept Design
- Microsoft Office
- Marketing Communications
- Visual Arts
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