Delaney Woodfine
Strategic Digital Marketer | Building Client Relationships
- Role
- Ad Operations Specialist at Surfside
- Location
- Fairfield, CT, US
- LinkedIn followers
- 500 followers
Experience
Ad Operations Specialist
Aug 2024 — Present · New York, NY, US
Executed trafficking processes for digital campaigns in collaboration with sales, AMs, and analytics teams-Built, troubleshoot, traffic, and optimized ad campaigns across Surfside\'s tech stack with a focus on Retail Media-Assisted with preparing retailer and brand launches utilizing site configuration knowledge and coding-Day-to-day monitoring and managing, analyzing, optimizing, and development of assigned campaigns across programmatic mobile, display, video, 011, CIV, and audio-Provided insight and guidance to members of the client success team-Identified and communicated any issues related to creative and campaigns-Ensured creative was in compliance with ad policies and publisher specifications-Developed new approaches (algorithms, models, and automation) to optimize KPIs and improve Surfside IP-Worked with the supply team to implement programmatic deals-Understood how data from various channels can help the overall customer journey for each client account-Identified process inefficiencies and ways to improve operations workflow
Education
Bryant University
Bachelor of Business Administration - BBA, Marketing
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