Delaney McMullen

About Delaney McMullen

Working on Gap Inc.\'s Transformation Team, collaborating with senior leadership to…

Experience

1. Senior Merchant

   Gap Inc.

   Oct 2021 — Present

   Women’s Knits & Sweaters\\\\n- Lead Women’s Knits + Sweaters categories, overseeing a $165M annual business. Driving market share gains in both categories.\\\\n- Drive big picture strategy through dynamic presentations and special projects in collaboration with senior leadership.\\\\n- Cultivate a culture of team success and career development, embodying core brand values and leadership principles.\\\\n- Guide and mentor direct reports, providing guidance and support in day-to-day operations and quarterly performance reviews.\\\\n- Champion a customer-centric mentality through field visits and focus groups, ensuring alignment with core customer needs and competitive landscape.\\\\n\\\\n\\\\nManaged Toddler Girl business from Oct 2021-Sept 2022:\\\\n-$100M annual divisional business, spanning eight separate product categories across channels.\\\\n- Generated highest apparel gross margin in the brand, achieved through AUR expansion and growth in elevated product categories. Capitalized on women’s trends and related selling to expand penetration in higher AUR categories, e.g, dresses and denim.\\\\n- Amplified growth in toddler girl segment through market share gain. Identified outfit set as new revenue opportunity; 25% of toddler market ($3.2B). Grew toddler girl outfit set business from 0% to 10% Y/Y.\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n

Skills

• Retail
• Teamwork
• Microsoft Office
• Leadership
• Creative Strategy
• Social Media
• Sales
• Public Speaking
• Creative Solutions
• Microsoft Word
• Microsoft Excel
• Communication
• Public Relations
• Marketing
• Powerpoint
• Organization
• Customer Service
• Writing
• Retail Marketing