Del Mixon
Market & Competitive Intelligence Manager
- Role
- Sr Product Marketing Manager, Market & Competitive Intelligence & Analyst Relations at Meltwater
- Location
- Austin, TX, US
- LinkedIn followers
- 500 followers
About Del Mixon
Experienced Senior Account Executive with a demonstrated history of working in media…
Experience
Sr Product Marketing Manager, Market & Competitive Intelligence & Analyst Relations
Apr 2022 — Present · Austin, TX, US
Leads Competitive Intelligence and Analyst Relations programs at $400M+ SaaS companyManages and nourishes relationships with analysts from top-tier firms, including Forrester, Gartner, and IDC. Partners with executive and product leadership to craft compelling narratives that position Meltwater as an industry leader in analyst briefings, inquiries, and research. Oversees global market & competitive intelligence insights and materials supporting sales, strategy, and product teams.Conducts research and presentations incorporating insights from win/loss analysis, competitive pricing, competitor products, and analyst inquiries and research. Builds competitive differentiation messaging and research for GTM strategy. Leads and supports sales enablement sessions and training on market and competitor trends.Member of High Performers program within the strategy organization.
Education
University of Mississippi
Bachelor's degree, History & Journalism
2011 — 2015
Skills
- Powerpoint
- Microsoft Excel
- Teamwork
- Customer Service
- Social Media
- Java
- English
- Microsoft Office
- Research
- Microsoft Word
- Photoshop
- C++
- C
- Html
- Public Speaking
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