Deja Cherese

About Deja Cherese

Hi, I’m Deja Senior Email Marketing Specialist and Developer. Most people in this field either excel at strategy or code: I’ve spent the last 10 years becoming the person who does both.I bridge the gap between \"The Code\" and \"The Campaign.\" I don’t just \"manage\" email, I build the systems that deliver it. From custom frontend development to complex API integrations, I make sure marketing’s vision doesn\'t break when it hits the tech stack.The value I provide smooths the \"Marketing vs. Engineering\" friction. With over a decade working in sports & entertainment, healthcare, and hospitality, I’ve seen how much revenue can be lost when the CRM doesn’t talk to the website, and spent most of my time remedying the situation. When a \"pretty\" email fails a deliverability test, I solve for that. I bring a developer’s precision to a marketer’s goals, ensuring systems are scalable and, more importantly, actually functional.Through my research and expertise, I’ve exposed many areas where the industry is failing. Most companies are sitting on a goldmine of data, but using it to send the same generic blast to everyone. I believe \"good enough\" data is a liability. If you aren\'t using automation to create a 1-to-1 experience, you’re just creating noise. I refuse to build programs that don\'t prioritize inbox placement and genuine user utility.Let’s connect. If you want better CRM architecture, more emails that avoid the spam folder, and applicable AI usage to save your team 10 hours a week, I’m available whether you need to improve your business strategy, or you just want to nerd-out over a complex workflow or a clean piece of code.

Experience

1. Senior Email Marketing Specialist

   HD Supply

   Aug 2025 — Present · Atlanta, GA, US

   Designed and executed campaigns in Salesforce Marketing Cloud, leveraging automation, personalization, and segmentation to drive engagement and retention. Used Inbox Monster to ensure deliverability, accessibility, and optimized rendering across platforms.Created and refined assets in Figma and Adobe Creative Suite, balancing creative design with brand consistency. Queried and updated data with SQL to support targeted campaigns, troubleshoot issues, and ensure accuracy.Conducted A/B testing and analytics to improve performance, delivering reports and insights on KPIs such as open rates, CTR, conversions, and revenue impact.Partnered cross-functionally with marketing associates, designers, and business leaders, using project management tools to align priorities, streamline workflows, and deliver campaigns on time and within scope.Developed automation tools with Microsoft and Python to streamline processes and explore AI integrations, while advocating for optimization and forward-thinking adoption of AI to enhance workflows and unlock new marketing opportunities.

Education

• University at Buffalo

  Bachelor's degree