Deirdre Obrien
Managed Services Consultant - Digital @Cloud for Good
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WORK HISTORY
Managed Services Consultant - Digital @Cloud for Good
Denver, CO, US
Lead Salesforce Marketing Cloud engagements, driving strategic initiatives and ensuring technical performance.Design and implement automated lifecycle journeys, overseeing onboarding, engagement, retention, and growth programs, while managing platform integrations, segmentation, and automation strategy.Lead technical implementation of new features and enhancements, translating business requirements into scalable, maintainable CRM solutions.Leverage Marketing Cloud Intelligence, Einstein insights, and custom reporting to evaluate lifecycle performance, surface optimization opportunities, and guide testing and iteration.Build and document best practices, workflows, and governance standards to improve reliability, efficiency, and long-term scalability.Develop and deliver training and documentation to enable teams to confidently manage lifecycle programs and marketing automation processes.
EDUCATION
Illinois State University
BA, Public Relations
SKILLS
ABOUT DEIRDRE OBRIEN
I design and lead lifecycle marketing programs that help organizations connect with their customers in meaningful ways. I specialize in building scalable, data-driven marketing automation systems that turn complex campaigns and journeys into seamless experiences. I bring over a decade of hands-on experience with Salesforce Marketing Cloud, including: Journey Builder, Contact Builder, Automation Studio, Mobile Studio, Marketing Cloud Connect, SQL-driven segmentation, Marketing Cloud Intelligence, Einstein insights, A/B testing, and custom reporting.
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