Deirdre Lopez
Senior Marketing Director (Brand & Product) @Green Dot Corporation
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WORK HISTORY
Senior Marketing Director (Brand & Product) @Green Dot Corporation
DIGITAL MONEY MOVEMENT, CONSUMER PRODUCTS, FINTECH CORPORATE + B2B CORPORATE MARKETING Lead strategic brand planning & integrated / product marketing activities with 3 direct reports for $600MM segment(s) to efficiently propel growth in active customer base and increase lifetime value + lead key B2B corporate marketing initiatives to enable Business Development efforts. Set, deliver and monitor strategic brand planning KPIs, annual budgets and monthly forecasting. Execute and analyze consumer research, brand, competitive and industry trends to inform new product & bank feature development and measurably optimize the end-to-end consumer experience (from positioning to packaging to product flows) while improving brand sentiment. Partner with cross-functional teams to develop & deliver an aggressive DTC, retail and B2B product innovation roadmap including branding, architecture, positioning, go-to-market plans, and B2B sales enablement tools. Lead internal and external agency teams to deliver category-defining storytelling & data-driven marketing activities spanning the full consumer funnel (TV, print, media planning, digital acquisition, SEO, SEM, web, video & other content, CRM/lifecycle, promotions, social media, PR) leveraging testing to maximize ROI. Drive B2B / Corporate / Partner marketing + white label programs to enable platform adoption and growth.
EDUCATION
University at Buffalo
B.S. Business Administration, B.A. Communication
USC Marshall School of Business
MBA, Marketing
ABOUT DEIRDRE LOPEZ
I\'m a classically trained brand strategist and product marketing leader with Fintech and…
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