Deirdre Corley

About Deirdre Corley

See my work at a creative director and brand strategist with 10+ years of experience helping brands tell their stories in ways that feel fresh, thoughtful, and true to who they are. I’ve led campaigns, shaped brand voices, and built messaging platforms that connect—from global travel brands to toys, fintech, and more.Blending story and strategy, my passion is translating big, challenging goals into clear, compelling ideas that actually make people care. I love building brands from the ground up just as much as I love evolving legacy ones, and theres nothing better than collaborating with a client who\'s up for making it interesting. Along the way, I’ve also worked closely with founders and C-suite leaders to craft messaging and thought leadership that sounds like them—but sharper. Whether it’s internal comms, a keynote, or a point of view for LinkedIn, I help them show up with clarity and confidence. SKILLS Creative Strategy & Campaign Development Brand Voice & Messaging Frameworks Copywriting (Short-Form, Long-Form, UX) Scriptwriting (Video, Brand, Explainer) Executive Comms & Thought Leadership Editorial & Content Strategy Brand Identity & Positioning Cross-Channel Creative Direction Team Leadership & Mentorship Start-Up & Agency Experience Ghostwriting & Speechwriting

Experience

1. Fractional Head of Brand and Marketing

   Paige

   Mar 2025 — Present · NY, US

   Paige is a digital estate planning platform built to helps families organize their finances, documents, and memories so the people they love aren\'t left searching when they need that info most. I came on to develop the founding brand strategy and narrative, and stayed on to lead marketing efforts, creative direction and brand narrative across all output- Develop and own brand voice, messaging, and tone of voice across B2B, B2B2C, and consumer audiences- Lead creative direction across all brand output, working with designers, editors, and content creators to ensure visual and verbal consistency at every touchpoint- Build and execute marketing strategies and initiatives that span product launches, campaigns, partnerships, and go-to-market moments- Direct content strategy and execution across blogs, email campaigns, B2B2C communications, and social media- Serve as a creative input on user experience strategy, writing UX copy and essential user guidance that upholds brand voice throughout the product- Write and strategize across high-priority communications including investor decks, press releases, conference and speaking materials

Education

• SUNY Oneonta

  Bachelor's degree, Music Industry

  1999 — 2003