Deines Rojas

Ecommerce Manager Merchandising & Content Austria, Germany, Switzerland @Moët Hennessy

Munich, DE

Merchandising: Work on the assortment and maintenance of the product catalog. Improvement of the product data. Monitoring of product performance, push product placement, and optimization in PLP. Plan marketing calendar for the year according to launches, promos, events, and what products to elevate. Work closely with brand managers and performance marketers. Demand, inventory, allocation, and planning according to forecast. Content: Follow-up content creation for e-commerce. Product descriptions, translations, pack shots. Create the products on Salesforce Commerce Cloud and set them live. Continuous improvement of the local user experience. Analysis of content performance. Briefing of internal and external service providers to implement optimization measures. Updates of the home page, PLP, and PDPs. Update search terms, remove outdated products, and follow up on navigation.

Universidad Arturo Michelena

Licenciada en comunicación social, Estudios sobre comunicación y medios

Grupo académico panadero pastelero GAPP

Maestro Pastelero, Panadería, repostería y confitería

UC Davis Extension

Introduction to SEO, Informática, comunicaciones y servicios de asistencia

Instituto Europeo del Pan IEPAN

Panadera, Panadería, repostería y confitería

IEBS

Master en Marketing Online y Web Analytics, Marketing

IESA

Diplomado en Mercadeo Digital, Marketing

Escuela Fotoarte

Fotografía digital, Fotografía, Fotografía digital orientada al área gastronómica

University of Gastronomic Sciences - Pollenzo

Master of Gastronomy: World Food Cultures and Mobility, Sustainability Studies, Agroecology, Food Anthropology, Food history, 105

Universidad Metropolitana (VE)

Especialista comunicaciones integradas de mercadeo, Marketing/Gestión de marketing, general