Deimante Sidla
Wellbeing and Healthcare Innovation Lead @NHS England
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WORK HISTORY
Wellbeing and Healthcare Innovation Lead @NHS England
GB
In this leadership role, I design, deliver, and scale innovative wellbeing and personalised care initiatives across four GP practices within South West PCN. My work focuses on embedding coaching-informed, preventative, and person-centred approaches into routine care — improving patient outcomes and supporting workforce wellbeing.Key responsibilities and achievements:🧭 Service Design & Transformation: Led the development and implementation of PCN-wide wellbeing programmes, tailored to local population needs, long-term conditions, and health inequalities. Innovation & Funding: Authored and secured successful funding proposals to support the design and delivery of new health initiatives, including projects focused on proactive outreach, chronic pain, and emotional wellbeing. Workforce & Team Leadership: Line manage and provide strategic oversight to a team of health and wellbeing coaches, supporting supervision, development, and delivery of impact-driven interventions. Referral Pathway Development: Co-designed and embedded new referral models to support coaching and self-management for patients, reducing GP workload and improving access to non-clinical support. Evaluation & Impact: Introduced outcome tracking, case studies, and reporting mechanisms to evaluate programme impact, including improved patient engagement and feedback from multidisciplinary teams. Collaboration & System Alignment: Work closely with clinical directors, practice managers, and wider ICB colleagues to ensure alignment with local health priorities and NHS England’s personalised care agenda.My role allows me to operate at both a strategic and operational level — from shaping vision to driving on-the-ground implementation. I’m passionate about delivering integrated, compassionate care that supports individuals to live well and communities to thrive.
EDUCATION
Peak Health Coaching
Health & Wellbeing Coaching Level 3 Diploma
Imperial College London
Postgraduate Dip, Digital Healthcare Leadership
University of East London
Bachelor of Arts - BA, Psychosocial Theory and Practice
TSP Learn
NVQ Diploma in Business Administration, NVQ Diploma in Business Administration
ABOUT DEIMANTE SIDLA
I’m Dems — a Personalised Care Lead within the NHS/ICB and the founder of DemWellness. My work brings together system-level experience (how wellbeing support is designed and delivered) with grounded, human coaching (what actually works day-to-day).At the heart of everything I do is Personalised Care: supporting people to feel seen, build confidence, and make sustainable changes through compassionate, practical conversations — not pressure, perfection, or quick fixes.What I offer1) Foundations Five — 1:1 Coaching (Adults)For people who feel stuck in stress, fatigue, low mood, long-term health challenges, or inconsistent routines. Together we rebuild strong foundations: sleep, movement, nourishment, stress regulation, and self-belief.2) Wellbeing coaching & workshops for schools, colleges & organisationsPractical sessions that strengthen self-management, resilience, confidence, and healthier habits — designed for real-world constraints, not ideal conditions.3) Workshops & coaching for wellness hotels & retreatsGuest workshops and group coaching experiences that give people tools they can actually take home: calmer nervous systems, better sleep, clearer routines, and sustainable motivation.The way I work:Person-centred, psychologically informed, and rooted in behaviour change — with a calm, relatable style that helps people move forward without shame.If you’d like to explore working together (1:1, schools/organisations, or retreats), message me here or visit
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