Deidre Kyzer

About Deidre Kyzer

Throughout my career, I have developed solid leadership skills and achieved win-win…

Experience

1. Director of Customer and Market Intelligence

   Encompass Health

   Nov 2020 — Present

   In this current role, I am responsible for conceptualizing and implementing a robust marketing strategy for the nation\'s largest provider of inpatient rehabilitation while serving as a key member of the marketing services leadership team. I display the strength of an exceptional leader by delivering data-driven insights to senior management regarding brand and campaign activities to support strategic decision-making and investments. My key achievements in this role have been: • Spearheaded research and analytics program from scratch to achieve strategic business objectives. • Identified key market trends by developing a methodology for analyzing first-party data for 153 individual markets. • Designed a framework for reporting brand growth over time, including paid and organic impact. • Steered significant efforts in quantifying marketing\'s impact to 1K admissions from campaign activities in 2022.

Skills

• Revenue Cycle
• Vendor Management
• Medical Compliance
• Security
• Process Improvement
• Project Management
• Information Technology
• Sarbanes-Oxley
• Change Management
• Internal Controls
• Team Building
• Business Intelligence
• Cisa
• Sarbanes-Oxley Act
• Internal Audit
• Risk Assessment
• Enterprise Risk Management
• Physicians
• Finance
• Financial Analysis
• Hospitals
• Microsoft Office
• Healthcare
• Business Analysis
• Microsoft Excel
• Healthcare Industry
• Financial Audits
• Sas70
• Ehr
• Management
• Visio
• Data Analysis
• Banking
• Financial Reporting
• Analysis
• Strategic Planning
• Business Process Improvement
• Risk Management
• Program Management
• Hipaa