Deidra Colvin
Chief Strategy Officer @Lucas Oil
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WORK HISTORY
Chief Strategy Officer @Lucas Oil
Indianapolis, IN, US
My purpose is to ensure Lucas Oil fully unlocks and achieves its untapped potential by identifying areas for revenue optimization and activating the Lucas team around strategic plans built to achieve uncommonly strong, repeatable, and sustainable results while driving operational excellence and long-term growth.Lucas Oil offers the most diversified range of innovative engine oil, gear oil and additive products refined by years of specialized research, development, and testing. The company’s high performance engine oils and gear oils are widely recognized as best-in-class in the automotive, powersports, marine, industrial, outdoor, and motorsports marketplaces. Lucas Oil serves as the Exclusive Oil of Monster Jam, The Dallas Cowboys, the Indianapolis Colts, Lucas Oil Stadium, and the Professional Bull Riders Association (PBR).
EDUCATION
Anderson University
Doctor of Business Administration, Marketing
Anderson University
M.B.A., Marketing
Pepperdine University
Bachelor of Arts - BA, Advertising, Minor in Creative Writing
SKILLS
ABOUT DEIDRA COLVIN
A servant leader with an entrepreneurial heart and a penchant for all things strategy and operations, I love building brands and positioning organizations to achieve aggressive goals. I\'m a hands-on builder who brings talented people together to solve puzzles logically and thoughtfully – even (especially) in times of ambiguity.Modus Operandi: ambidextrous-brained mix of organized strategist and curious creativeMission: approach each day as an opportunity to use my talents to change lives for the betterPersonal Values: Authenticity, Transparency, Accountability, Courage, Justice, and PassionPassions: equipping people to unapologetically bring their whole selves to the table; freedom of self-expression; decisiveness; intention; and a curious quest for continuous learning.Favorite Things: intermittent fasting, dry farmed wine, dark chocolate, clean (plastic free) beaches, sustainable agriculture, and foods/products that are free from molds and toxins.
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