Deidra Colvin

About Deidra Colvin

A servant leader with an entrepreneurial heart and a penchant for all things strategy and operations, I love building brands and positioning organizations to achieve aggressive goals. I\'m a hands-on builder who brings talented people together to solve puzzles logically and thoughtfully – even (especially) in times of ambiguity.Modus Operandi: ambidextrous-brained mix of organized strategist and curious creativeMission: approach each day as an opportunity to use my talents to change lives for the betterPersonal Values: Authenticity, Transparency, Accountability, Courage, Justice, and PassionPassions: equipping people to unapologetically bring their whole selves to the table; freedom of self-expression; decisiveness; intention; and a curious quest for continuous learning.Favorite Things: intermittent fasting, dry farmed wine, dark chocolate, clean (plastic free) beaches, sustainable agriculture, and foods/products that are free from molds and toxins.

Experience

1. Chief Strategy Officer

   Lucas Oil

   Sep 2023 — Present · Indianapolis, IN, US

   My purpose is to ensure Lucas Oil fully unlocks and achieves its untapped potential by identifying areas for revenue optimization and activating the Lucas team around strategic plans built to achieve uncommonly strong, repeatable, and sustainable results while driving operational excellence and long-term growth.Lucas Oil offers the most diversified range of innovative engine oil, gear oil and additive products refined by years of specialized research, development, and testing. The company’s high performance engine oils and gear oils are widely recognized as best-in-class in the automotive, powersports, marine, industrial, outdoor, and motorsports marketplaces. Lucas Oil serves as the Exclusive Oil of Monster Jam, The Dallas Cowboys, the Indianapolis Colts, Lucas Oil Stadium, and the Professional Bull Riders Association (PBR).

Education

• Anderson University

  Doctor of Business Administration, Marketing

  2013

• Anderson University

  M.B.A., Marketing

  2006

• Pepperdine University

  Bachelor of Arts - BA, Advertising, Minor in Creative Writing

Skills

• Marketing
• Nonprofits
• Brand Management
• Cross-Functional Team Leadership
• Online Marketing
• Marketing Strategy
• Product Marketing
• Social Networking
• Email Marketing
• Leadership Development
• Strategic Planning
• Teaching
• Time Management
• Social Media
• Analytics
• Public Relations
• Business Strategy
• Management
• Strategy
• Social Media Marketing
• Online Advertising
• Crm
• Budgets
• Creative Writing
• Sales
• Business Development
• Digital Marketing
• Relationship Marketing
• Direct Marketing
• Marketing Research
• Data Analysis
• Leadership
• Brand Development
• Training
• Sem
• Event Planning
• Advertising
• Integrated Marketing
• Qualitative Research
• Product Development