Deidra Gobardhan
Media Sales Planner @ Dow Jones | Driving Campaign Performance
- Role
- Media Sales Planner at Dow Jones
- Location
- Queens County, NY, US
- LinkedIn followers
- 500 followers
About Deidra Gobardhan
Growth-focused professional with over 4 years of experience managing $25M+ in digital…
Experience
Media Sales Planner
Oct 2023 — Present · Manhattan, NY, US
Own and optimize $15M+ in digital media campaigns across the Enterprise National sector, driving measurable incremental growth through performance-focused execution. Develop audience-first media plans leveraging segmentation, targeting strategy, and past campaign insights to reach new and existing audiences with high-impact campaigns. Partner with strategy and analytics teams to analyze audience data and optimize campaign performance, informing product enhancements and future growth roadmaps. Manage campaign budgets and allocations to ensure cost efficiency, ROI maximization, and alignment with client KPIs. Deliver compelling performance reports and strategic insights to stakeholders, translating complex analytics into clear narratives and actionable recommendations. Identify and test new campaign strategies, iterating quickly to uncover scalable opportunities for acquisition and engagement. Oversee product inventory availability to ensure diverse, optimized campaign options that drive repeat business. Integrated Marketing - Stretch Assignment
Education
Baruch College
Bachelor of Arts - BA, Business/Corporate Communications
2016 — 2020
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