Dahlia Ehrenfried
Senior Director | Marketing
- Role
- Senior Director of Marketing at Charles River Associates
- Location
- Boston, MA, US
- LinkedIn followers
- 500 followers
About Dahlia Ehrenfried
I love solving puzzles and I see my job as a puzzle solver, trying to find the most effective and best solution using all the marketing tools available to fit any given marketing campaign. I am a seasoned marketing strategist with and MBA and almost 30 years of experience in different marketing roles and almost 20 years in professional services marketing. I manage and produce over 120 marketing campaigns and events yearly that support revenue generation activities while directly managing junior staff. I also use my experience to provide business development training and pride myself on having strong relationships with everyone I work with.My areas of specialty include- Event marketing- Video production- Conference management- Marketing campaign analysis- Business development and networking training- Budget management
Experience
Senior Director of Marketing
Mar 2023 — Present · Boston, MA, US
Senior member of Firm’s Marketing Department where I lead global marketing campaigns and oversee the Global Events Team. I produce and create marketing videos for recruiting and business development purposes, manage marketing campaign budgets, analyze marketing stats to determine strategies, and conduct business development and networking training. Video Production Produce and create CRA\'s marketing videos for the purpose of recruiting and business development. Oversee videographers, create storyboard, edit footage and determine how videos are distributed and determine appropriate marketing vehicle. Training Train employees on business development concepts including Elevator Pitches, How to Work a Room, How to Network, and Using Social Media for Business Development. Client EventsManage our Global Events Team where we plan over 100 different types of events including large-scale cocktail receptions, multi-day retreats and summits, exclusive private dinners, and sport entertainment events in cities worldwide.
Education
University of Pennsylvania
BA, Communications
1992 — 1996
Questrom School of Business, Boston University
MBA, Public & NonProfit Management and Marketing
1999 — 2001
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